Doomsday Sex

Agency Network: 
Published/Aired: 
March 2010
Coco De Mer:  Doomsday Sex
Coco De Mer Print Ad -  Doomsday Sex

Description

Print advertisement created by David&Goliath, United States for Coco De Mer, within the category: Retail Services.

Caption

Like there is no tomorrow

Advertising Agency: David&Goliath, Los Angeles, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate CD / Art Director: Rodrigo Butori
Copywriter: Noah Phillips
Designer: Rodrigo Butori
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Pushkaraj Shirke's picture

if disgusting had a new level, this would be it.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

LeeHarvey's picture

I'm afraid you're absolutely right Pushkaraj...

LeeHarvey
Activity Score 3045
Creative Director
akshaysrikar's picture

OK?!?!?!?!?!?!?!?!

akshaysrikar
Activity Score 420
India
mikeelrapido's picture

This ad is nihilistic..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Adaddicted's picture

atb2005 must feel good now ; )
Duplicate PS' comment but they've got a sexy site www.coco-de-mer.com

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shitmonk's picture

love the copy
i think this one serves it's purpose, erotic luxury allright.

shitmonk
Activity Score 465
xcreativity's picture

just bad

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

bad astronaut's picture

so that must mean this ad is very good.

bad astronaut
Activity Score 544
Phil Lestino's picture

Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh,Ohhh, Ahhhhh, Don't find this very exciting

Phil Lestino
Activity Score 1682
vrginie's picture

even the art is bad, it looks like a flyer for a teens party

vrginie
Activity Score 154
atb2005's picture

Actually I emailed Ivan and asked him to post this ad (Thank you, Ivan!!)

As expected people hate it. As someone else on this site said it "you all are so quick to judge". Why don't you come up with something original or creative yourself? Do you know what Coco de Mer is?? It's an erotic boutique. I put this ad way way above that stupid sheepish ad that we recently saw.

The art is bad? Looks like a flyer for a teens party? Yeah, right. It's interesting that a lot of people on other sites love the design. But then again, most of them are older than you. You are probably even wondering why they included a "red phone off the hook".

The idea of an explosive cum shot is old; however the art direction here is awesome. It's very tongue-in-cheek. Great ad for grown ups, not kiddies.

Keep in mind it was produced for the US market. I am aware that his ad won't "fly" in, say, China, Malaysia, or, worse, North Korea.

atb2005
Activity Score 13557
ivan's picture

Thank you! Several people emailed it actually. Seems to be very popular.

ivan
Activity Score 12
Creative Director at Ads of the World
sirvan's picture

It's bad because it's bad, bro. People don't like it because they just don't like it. Get over it.

But hey, you're welcome to like it if you want. And that's the way that works. Nice, huh?

It's also a very, VERY visual idea, which makes it decidedly un-American in it's creative approach. And there are a TON of sexual and weird ads that come from all corners of the Earth that still manage to be conceptually good, and well-produced. Most of which are on this site, and most of them score better than this.

Opinions are funny things.

PS, I don't think it's that bad at all... but you're taking this rather personally for some reason.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

bad astronaut's picture

I think it's a rather nice design piece....I'd have fun with it if I got to work on it...only I'd make it more offensive.

bad astronaut
Activity Score 544
atb2005's picture

It's also VERY visual, which makes it un-American in its creative approach. Huh?? What's that supposed to mean? That everything that comes out of America has to be "subdued", "politically correct", etc? You live in the Bible belt? If you are someone who goes to a sex shop to purchase *****, *****, and *****, to name just a few toys, I don't think you'll be offended by what's being depicted here. In fact the only reason I emailed Ivan about this ad - apparently other people have done the same - is because I knew it would ruffle some feathers. You are right we can agree to disagree on this one. I am not taking anything personal.

atb2005
Activity Score 13557
maranca82's picture

He means that a visually-driven ad can transcend cultures or regions. Nothing more.

Sounds like you're in denial buddy.

maranca82
Activity Score 422
Copywriter
sirvan's picture

It's only "ruffling feathers" because most people think it sucks, and the people who did it are pissed.

:P

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

WTF are you talking about?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hiperion's picture

The ad is bad not for being erotic products´advertising.
It´s bad and not more.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
thedesignaddict's picture

The art direction is tight as hell. Nice line. On target for the client.

Faint of heart - beware.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Shadow Ops's picture

Yean man..this is a fun joy pop print ad. It's for a sex shop. Come on...its like saying you can't do dick jokes for a condom ad. Relax...it's pretty cool for what it is.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

talkingisfree's picture

So bad.

talkingisfree
Activity Score 2712
Art Director
raavigeorgian's picture

conveys the message very well...kudos to the art director....and to hell with those who don't like it.

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Ensamblador's picture

I Like the art a lot.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
special k's picture

I like it!
gorgeous art direction.

special k
Activity Score 145
Creative Director
perromalo's picture

I just don't get it. What is the telephone and the send-by-air envelope doing at the top right corner of the ad? Dali's worst nightmare.

perromalo
Activity Score 435
Creative Director at Mateo&co
maranca82's picture

Some subtlety could have made this tons better.

maranca82
Activity Score 422
Copywriter
atb2005's picture

Subtlety would have killed it. The thing is most of you have no idea what's going on in the image (who that guy in the bottom left hand corner is, or what the phone or the envelope means, etc) so you can't really appreciate it for its political satire

atb2005
Activity Score 13557
xmr's picture

so clearly you did this ad.

xmr
Activity Score 7
Art Director
Cladman's picture

not my cup of tea, but I think it's pretty good.

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
Carlos Garcia's picture

I like the concept "Like there is no tomorrow", i think it's a clever way to sell an erotic boutique but i really don't like the art direction.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

everartz's picture

WTF!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Marta Ibarrondo's picture

well, i like the art direction a lot. can't believe everybody hates it. why is everyone so angry and serious in AOTW? advertising should be fun, especially for an erotic boutique. lighten up people!

Marta Ibarrondo
Activity Score 55
Creative Director
shitmonk's picture

^ nuf said ^

shitmonk
Activity Score 465
lucdesaulniers's picture

"Why don't you come up with something original or creative yourself? "

You're full of it. Creativity can be reactionary without being bad taste (beside the ad is using age old cliche (accessories), nothing new there). So shut the F* up with your creative and pretentious bit.

lucdesaulniers
Activity Score 1145
atb2005's picture

I think Marta said it best. Marta is the person who posted before you. Why being so angry? What's with the f language? Relax! Finally, I didn't create this myself. Call the agency and they would confirm that I don't work for them. I don't mind defending an ad (even if that means that some people would hate me for doing that). :-)

atb2005
Activity Score 13557
bad astronaut's picture

pst....is dng hiring full timers yet?

bad astronaut
Activity Score 544
Wordnerd's picture

ok, nice art and all. but what the hell is that supposed to mean? make love & war?
if i don't read the title i don't get shit.

Wordnerd
Activity Score 6692
Copywriter
thedesignaddict's picture

Psst, read the headline.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Wordnerd's picture

i did. nothing happened, sorry

Wordnerd
Activity Score 6692
Copywriter
bad astronaut's picture

then you're trying too hard to not get it.

bad astronaut
Activity Score 544
Ed Rapport's picture

not sure what to make of the art direction. looks like someone is transmitting a std, cause somebody buring hot with the claps., lol.. would expect better advertising from D&G.
(And i'm not talking about Dolce & Gabana either)

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ahmed Bahaa's picture

BAD MAD SAD..

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

bbdofresh's picture

art is fine.

bbdofresh
Activity Score 66
Copywriter
Guest's picture

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Guest
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