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pankajadsoftheworld's picture

Great work.

'simple with ample'

pankajadsoftheworld
Activity Score 433
Illustrator
simone's picture

I'm sure you're one of the "creatives" envolved because this has been done several times. Plus, I don't need anyone to tell me that the benefit of a BUG KILLER is KILLING BUGS.

simone
Activity Score 187
Client Servicing
o.m's picture

seen somethin similar but not on a pack,

in that ad the cockroach is as on the front cover of his one
but the product is turned away from the viewer. so when the
the ad is turned 180 degrees, the product is straight and the
cockroach dead.

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

Ad Junkie At Large's picture

kinda easy don't ya think

Ad Junkie At Large
Activity Score 554
Art Director
iT-iS-i's picture

Doesn't make sense, they got the limbs of the poor fellow all wrong...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

On the second page that is...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

supersupergirl's picture

have seen something like this before

supersupergirl
Activity Score 294
Copywriter at JWT
Wordnerd's picture

i thought of that save penguin ad. "ignoring the problem won't make it go away" (better in my opinion btw ;)

Wordnerd
Activity Score 6692
Copywriter
Wordnerd's picture

i like the execution here. you turn the page, you turn the bug. bug on it's back -> dead. this is simple, clean and well made. but the basic-idea "kills bugs" is lazy. too many of those

Wordnerd
Activity Score 6692
Copywriter
Mr.Top's picture

Am I missing something or this is PURE BULLSHIT?

Mr.Top
Activity Score 728
bercha's picture

I'm so hppy to know that Baygon kill bugs ! thanks

bercha
Activity Score 7
wearmysocks's picture

Awesome! Love it.

For those who don't, not all advertising needs to over-exaggerate product benefits in an amusing or memorable way. This ad is a simple, memorable product demonstration which engages the viewer, making them interact with it. I would buy Baygon based on this ad as it will be the first brand to pop into my mind. Therefore, mission accomplished.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Kateter's picture

mission would be accomplished with one page as well. to me the idea is not so strong to get two pages.
therefore half of the money wasted.

Kateter
Activity Score 2029
Copywriter
wearmysocks's picture

You would then lose the interaction to which I refer, and make it a normal ad showing a picture of a dead bug.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Kateter's picture

spending a whole page to show how a live cockroach looks like?

it IS a normal ad already.

Kateter
Activity Score 2029
Copywriter
theartiz's picture

The moment someone sees the bug picture... they hurriedly will turn the page.

And on the next page... it would be already dead.

Bug Killer - Baygon - has done it. Hip Hip Hurray!!!

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Personally I don't support killing of any creatures... but if you keep your House Cleans... You won't need to. Right?

theartiz
Activity Score 82
Art Director
Wordnerd's picture

yeah. left is right and right is the backside. its not printed as it is shown here

Wordnerd
Activity Score 6692
Copywriter
ibeg2differ's picture

Fantastico!
Great use of medium for an out-dated idea.

ibeg2differ
Activity Score 420
eltipo's picture

old school is coming back.

eltipo
Activity Score 209
Copywriter
Mr. Phill's picture

It's a 1957 great ad...

Mr. Phill
Activity Score 138
Copywriter
bknowlden's picture

love the simplicity.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

pabloaotw's picture

Bad.

pabloaotw
Activity Score 235
Art Director
INXS's picture

yeah...........bad!!!!!!!

INXS
Activity Score 26
Graphic designer
Tincho's picture

STOP WITH THE BEFORE-AFTER BULLSHIT!!!

Tincho
Activity Score 1093
Art Director
Senhora Kolossa's picture

wtf? seems to be a students work!
brazilian is good for football, not for advertising

Senhora Kolossa
Activity Score 483
Jung von Matt
push's picture

"brazilian is good for football" what u were born yesterday?
ever heard of Marcello Serpa

art director

push
Activity Score 85

______________________________________________________________
Creative

its ok to not comment...

Wordnerd's picture

"wtf? seems to be a students work!"

is that your signature?

Wordnerd
Activity Score 6692
Copywriter
Dalbir Singh's picture

Too literal.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

adman007's picture

dalbir baba, learn how to appriciate a good think,
i would say this is nice utilization of medium.
nice and simple ad

adman007
Activity Score 54
hariyana
touseefdesign's picture

EMmm.. not good not bad

touseefdesign
Activity Score 23
Hunter S.'s picture

It's all subjective. I'm not a fan of this ad. Too easy isn't a very good judge of something that's made to cause people to do something. It simply doesn't cause me to want to buy their bug spray.

Hunter S.
Activity Score 15
Creative Director at A Big Agency |

Hi.

daveconrey's picture

I think this ad, in its simplicity, make a perfect statement. "We kill bugs". Maybe you're not inspired to run out and buy their product, but the branding is so basic and effective, you'll think about it the first time you decide to buy a new can of bug spray.

daveconrey
Activity Score 36
Art Director for major automotive publication
Rog's picture

And...?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Senhora Kolossa's picture

daveconrey, that's bullshit!and even if you're right it's still not a good ad to just show the product and the logo. if we would work like this my comments would look like this:

wtf? seems to be a clients work!

Senhora Kolossa
Activity Score 483
Jung von Matt
murugesh's picture

simple... good.

murugesh
Activity Score 75
creative director
second_creator's picture

nice

second_creator
Activity Score 754
Copywriter |

copywriter

prajith kumar's picture

Nice Ad

prajith kumar
Activity Score 52
Creative Director
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