World Trade Centre

Campaign
Agency Network: 
Published/Aired: 
December 2008
Cocco's Cafe:  World Trade Centre

Description

Print advertisement created by McCann, India for Cocco's Cafe, within the category: Recreation, Leisure.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
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Reality Check's picture

Guaranteed to leave you speechless, one way or another.

Reality Check
Activity Score 2487
Guest's picture

definitely no. definitely not for coffee.

Guest
alexander_bickov's picture

A lot of information on this ad. I dont get it.

alexander_bickov
Activity Score 3217
Reality Check's picture

No offense intended, alexander_bickov, but English is not your first language, so this copy-heavy ad -- which conceptually makes sense -- is not made for you, i.e., you're not the target audience.

(My comment is neither defending nor criticizing the campaign and, by the way, your English is better than my Latvian, alexander_bickov!)

Reality Check
Activity Score 2487
alexander_bickov's picture

Agree with you! My english is bad! So please do not nag :) I can commnet in Russian or Latvian :)

alexander_bickov
Activity Score 3217
Reality Check's picture

@ alexander_bickov,

Hi. To be clear: I did not imply your English was bad. (Actually, your English is quite good.) I only said that because English is not your first language, you would find this copy-heavy, English-written ad a little hard to understand, as evidenced by your original comment.

In my opinion, there is not too much information. And at actual size (I am assuming A3 / 11" x 17") it would flow quite nicely, in the way comic book text flows.

But that's just my opinion. And I wasn't nagging, either.

Godspeed!

Reality Check
Activity Score 2487
Guest's picture

What the hell is going on here?

Guest
daniel ieraci's picture

Can't really tell if I like it or not, which could be a good thing as it's got me thinking about it at least. Nice Art Direction though (although the small copy can be a bit frustrating to read).

daniel ieraci
Activity Score 331
Art Director
Guest's picture

i kinda find it islamaphobic...

Guest
Guest's picture

dont think its right to do ads like this using incidences where 1000s of innocent people have lost their lives.
All the ads leave a bad taste. Lets not trivialise these massacres by using them as topics for ads.

Guest
Guest's picture

i like it

Guest
Blashyrkh's picture

Totally crap conversation for a coffee. Everything else is ok.

Blashyrkh
Activity Score 32866
Art Director
Pencil-Killer's picture

don't like it, not creative at all.nobody will know the truth behind this tragedy, nobody..

Pencil-Killer
Activity Score 59
Art Director at Leuven
Dev Kumar's picture

It's insensitive to play on such tragedies. It's hardworking communication and well-concieved in a way but in my opinion it broke the moral code of conduct.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
ivan's picture

Is there such a moral conduct written down anywhere? If not maybe it's time to do one. But then every culture will have a different set of codes. Hard to generalize internationally.

ivan
Creative Director at Ads of the World
Dev Kumar's picture

Well mate, I only said that the premise is inappropriate because it's a tragedy that we're talking about here. Honestly, I don't think tragedies have anything to do with what you call culture. I'm quite sure that it's not right to leverage a tragedy for profit.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
bhatnaturally's picture

I thought these were meant to be coasters in the cafe. Even then, 'conversations' is bit of a stretch.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

acushla's picture

It fails to convince me that conversations can be powerful. In part because we know for fact, that Flight 11 did crash. The story makes light of the tragedy... like it's so easy to talk a terrorist out of terrorism.

acushla
Activity Score 10
Copywriter
Guest's picture

Okay. I get the idea. Jaw jaw is better than war war. Coffee facilitates conversation. I like the art direction too.

But apart form being dreadfully written - some of the copy is semi-literate, I agree with the comments about bad taste.

Neither advertising nor selling shit is the be all and end all of society. Other people's tragedies are not fair game to sell any old product. People have feelings and 9/11 and the other acts are too raw, their victims too real, to be co-opted into a cheap bit of advertising, or more likely scam-ertising.

Think how you would feel if your close relative had been murdered in one of these attacks and some a--hole leapt on the experience as an excuse to sell coffee, or toilet paper, or jeans, whatever.

This is cheap, shoddy advertising for the advertising industry that shits on the people it ostensibly is talking about. Frankly, be ashamed.

Guest
Guest's picture

this is the most insensitive piece of shit i have read in a long time. almost as bad as those infamous 'lego' ads with the wtc towers standing straight and the line rebuild it on them.

please think before you make ads.

you can't hide shit work behind flashy design or words...

Guest
Guest's picture

i wonder why no one thought the execution about the hiroshima tragedy wasnt as immoral. as far as i know over a million people where nuked to death.

Guest
A stranger abroad's picture

If you look, people did object to that execution as well. Personally I did not post on both threads as all I would be doing is repeating what I posted here. But I find the Hiroshima ad just as naive, exploitive and objectionable.

Estimates of the death toll at Hiroshima btw - including post-attack casualties - range for 150,000 to 200,000.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

This is the most well executed DUMB IDEA i've seen in a long, long time. The premise is absolutely looney:

by their nature, terrorists are IRRATIONAL people who cannot just be "talked out" of committing mass murder.

by this logic, terrorists are just "misunderstood" and if only we spoke to them "in their language" they'd "come around" and have some magic epiphany.

this is, of course, utter and complete bullshit.

Guest
Guest's picture

I feel like I have wasted my time reading this ad. Complete crap and an inappropriate subject matter to use to advertise what again, coffee or talking? There is no tag line or call to action. Pointless. If its to get people to talk there should be a web link to a forum or a coupon for coffee. Not impressed.

Guest
Guest's picture

Wooow! LOVE THIS AD! CONGRATS!

Guest
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