Jallianwallah Bagh

Campaign
Agency Network: 
Published/Aired: 
December 2008
Cocco's Cafe:  Jallianwallah Bagh

Description

Print advertisement created by McCann, India for Cocco's Cafe, within the category: Recreation, Leisure.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
Log in to post comments

Highest Rated

UsernamePassword's picture

@ Previous comment: I hadn't seen the other two ads in the series.

UsernamePassword
Activity Score 16
Guest's picture

well...ni.ceeeeeeeeeeee art direction

Guest
Guest's picture

prasoon joshi...u always been my favorite creative....lovely work bro

Guest
ruSh.Me's picture

Nice art direction, But I guess it would be better, if they don't open a Cocco’s Café in Amritsar.. People have suffered and probably, they would find it in bad taste... Not the coffee, but the entire incident..

ruSh.Me
Activity Score 107
TBWA\India
Guest's picture

This is really nice. We could have a fourth one in the campaign.Mr.Joshi talking Mr.Anil out of this campaign. That would've saved us from another disaster. But alas..

Guest
Guest's picture

I do think that these are beautifully art directed, and together they tell a story, and maybe they will in fact be conversation starters. But my question is, why not have one themed around an inspirational event? Actually bring to life some good that is going on in the world?

Guest
Guest's picture

'and every children of this mother will sacrifice...'?????? 4th coaster, second row. I don't know, but it seems like a fifth grader wrote the copy

Guest
tirthomitro's picture

yeah.. copywriters on these ads take notice!
wake up and smell the...

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This piece of work is in very bad taste.

The event being discussed here (and over the top of it, manipulated 'creatively') will not really go down well with any Sikh. Believe me; If you don't, take a fair survey.

Although it's often said - "Advertising has a social responsibility," and "Advertising shouldn't exploit sensitive subjects (like this one) for the purpose of selling something," creatives do tend to ignore such wisdom in the rush of executing an 'out-of-the-box' idea. Even senior people like the ones mentioned in the credentials section.

I am an admirer of Prasoon Joshi's lyrical abilities, but thumbs down to this ad.

Guest
UsernamePassword's picture

These ads are in very bad taste.

The events being discussed here (and over the top of it, manipulated 'creatively' at the whims and fancies of a 'witty' writer) will not really go down well with any of the people / communities / populations affected.

Although it's too often said that advertising has a social responsibility, and that advertising shouldn't exploit sensitive subjects like these for the purpose of merely selling something, creatives (even those at senior levels) do tend to ignore these things in the rush of executing an 'out-of-the-box' idea!

Really, thumbs down.

UsernamePassword
Activity Score 16
UsernamePassword's picture

@ Previous comment: I hadn't seen the other two ads in the series.

UsernamePassword
Activity Score 16
Advertisement
Featured Content

Latest Collections

Advertisement