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Hiroshima

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by McCann, India for Cocco's Cafe, within the category: Recreation, Leisure.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
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Highest Rated

Guest's picture

ggrrrrrrrrrrreeaaaaatt!!!!.another great prasoon joshi work...

Guest
Guest's picture

ggrrrrrrrrrrreeaaaaatt!!!!.another great prasoon joshi work...

Guest
Guest's picture

this are the ideas that sumple you hate or love them.

Guest
Guest's picture

so what?

Guest
tamer samy's picture

i like the execution, but i cant understand the idea.. !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

loved it...the copy, the art...what a fresh take on such a simple insight....

Guest
tirthomitro's picture

great stuff.
hats off to prasoon joshi!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

StarlaY's picture

this is one of the best works I've ever seen for the past few months. The insight is clear, the execution is eye catchy. Heck, I read the the whole ad.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

ricklongo's picture

I like the idea, but the writing is cheesy as hell. It would be a lot better if the conversation was actually believable.

ricklongo
Activity Score 1244
Guest's picture

I liked it. I like the way people think on to it and execution si also good.

Guest
Guest's picture

...and so WWII went on and on, the WAR OF JAPAN (1943-1950) cost another 7 MILLION LIVES, and the crew of the Enola Gay spent the rest of their lives in prison for treason, save for the captain, who was summarily executed.

yay.

Guest
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