Also From This Campaign 4
Description
Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.
Print advertisement created by Soho Square, Pakistan for Coca-Cola, within the category: Non-Alcoholic Drinks.
Caption
A fresh new vibe on the Coke side of life.
Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
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Aug 08, 2008 - 15:33tridipnandi
nice illustration...copy placement is tooooo bad...sorry
Art Director at Lowe Lintas
Aug 11, 2008 - 2:14raheelfaraz
copy placement is guideline of coke... cant do much about it...
Art Director
Aug 11, 2008 - 3:02hamiya
The idea to promote local culture is very well executed.... very nice
Graphic Designer |
Hamiya
Aug 11, 2008 - 5:28mansoor khan
i like the connection of the coke with our culture
Graphic Designer at graphic designer
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