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Published/Aired: 
March 2010
Coca-Cola / Pepsi / Dr Pepper / American Beverage Association / Snapple:  School
Coca-Cola Print Ad -  School

Description

Caption

Together, we've reduced beverage calories in schools by 88%.
America's beverage companies have teamed up to remove ful-calorie soft drinks from schools.
And we've replaced them with lower-calorie and small portion-sized options like juices, teas and waters — reducing beverage calories by 88%. Together with schools, we're helping kids more balanced choices every day. Learn more at Ameribev.org

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Highest Rated

Phil Lestino's picture

Sooooooooooooooooooooooooooo BAD

Phil Lestino
Activity Score 1682
Phil Lestino's picture

Is this worth posting on this site?

Phil Lestino
Activity Score 1682
ivan's picture

Not as inspiration. But as information. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Phil Lestino's picture

Sooooooooooooooooooooooooooo BAD

Phil Lestino
Activity Score 1682
xcreativity's picture

not

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Adaddicted's picture

"together we defend this piece on AotW by 100%"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

DanielDDB's picture

ivannnnnnnnnn. we understand its for information but seriously this shouldnt have been on front page

DanielDDB
Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
Shawali's picture

Wow, when I see this, I realize that I totally could post the ads i did at JWT Afghanistan...

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

perromalo's picture

The photoshop in the background is terrible. These statistics means nothing. Cheese.

perromalo
Activity Score 429
Creative Director at Mateo&co
alejulimaty's picture

looks from the 70`s

alejulimaty
Activity Score 842
brother buenos aires
NotSixto's picture

Looks like a Marketing Book example

NotSixto
Activity Score 4
silvi's picture

And the idea is...?

silvi
Activity Score 4170
Copywriter
Prime83's picture

No, no, no....

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Dzsoi's picture

At least they could have shown those beverages they don't sell in schools anymore - so they take those away. That would have been a tiny little idea, a really small one, but a bit better than this.

Dzsoi
Activity Score 8611
Copywriter
spiergallo's picture

Next!

spiergallo
Activity Score 69
Art Director
Viranica's picture

good government.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Ed Rapport's picture

scratching my head?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ed Rapport's picture

scratching my head?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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