New Zealand, 2

Campaign
Agency Network: 
Published/Aired: 
December 2007
Coca-Cola:  New Zealand, 2

Description

Print advertisement created by Publicis, New Zealand for Coca-Cola, within the category: Non-Alcoholic Drinks.

Caption

Summer as it should be.

Advertising Agency: Publicis Mojo, Auckland, New Zealand
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougneres
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Lecter Lecaros's picture

I dont realy got this... but nice art direction

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

hcook5150's picture
hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
adrianapr's picture

no idea, no concept.

adrianapr
Activity Score 1254
adsgogo's picture

coke bottles posing with coke bottles?

adsgogo
Activity Score 18
Writing
Duckman's picture

Have to agree with them. Summer should look like this.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

manuel a.'s picture

old typical ad.. zzzzzzzzzzzzz.....

manuel a.
Activity Score 33
Advertising |

mna

Rajib's picture

Hot Girl.... Felling cold..... Ha Ha....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

Bassemfahmy's picture

what is the concept?

Bassemfahmy
Activity Score 55
Art Director at Art director |

BF

enigma's picture

pathetic!!

enigma
Activity Score 77
CS
imke's picture

Anyway who call it pathetic?

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

imke
Activity Score 472
chinaski's picture

why two logos?

chinaski
Activity Score 951
Copywriter
Guest's picture

bad concept

Guest
Guest's picture

This emphasizes the design of the woman in her bikini. It is a take on American pop artists Mel Ramos who was famous for his 1960’s paintings of pin-ups. He would often pose women with larger than life objects. His work can sometimes be described as superrealism.

The connotations linked to this manly appeal towards the youth culture but a predominately male market because it utilizes the sexual appeal of a woman to sell the product. It promises them the idea that if you drink this particular brand you will become somewhat more appealing towards the opposite sex. It also suggests that it’s a refreshing drink

Guest
Guest's picture

Um, are you a marketing expert or something, any way?
Prodigy?
Adult that went to a good university?
TELL ME!

Guest
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