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Celebrate

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

Print advertisement created by Soho Square, Pakistan for Coca-Cola, within the category: Non-Alcoholic Drinks.

Caption

Celebrate non-stop on the Coke side of life.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
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bluebritfan's picture

too kitsch...!! which is not bad, interesting design

bluebritfan
Activity Score 47
Advertiser, Copywriter
raheelfaraz's picture

yeah true... truck art has nothing to do with michael jackson this visual....

raheelfaraz
Activity Score 26
Art Director
shargeelzafar's picture

Good piece of art direction, the idea is coming out very well. Great work!

shargeelzafar
Activity Score 5
hamiya's picture

10/10....

hamiya
Activity Score 13
Graphic Designer |

Hamiya

mansoor khan's picture

a good step,to build up the identity

mansoor khan
Activity Score 35
Graphic Designer at graphic designer
jungle boy's picture

but what is the idea? and who are u targeting? truck drivers?

jungle boy
Activity Score 196
Triton communications, Mumbai
raheelfaraz's picture

A Pakistani truck is not just any truck but a visual tapestry of our culture on four wheels. It could be the soaring eagle, the outline of a minaret, the cheeky one-liner or the heart rendering poetry, there is a part of each of us on that cultural kaleidoscope-that is its beauty-hundreds of different elements coming together to tell one story-there are neither boundaries, nor differences. We are one.

I think u got it now my dear jungle boy....

raheelfaraz
Activity Score 26
Art Director
mattlittlegym's picture

"...so that general masses can relate to the value of coke."

What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.

mattlittlegym
Activity Score 342
Advertising
mattlittlegym's picture

"...so that general masses can relate to the value of coke."

What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.

mattlittlegym
Activity Score 342
Advertising
creativeshrestha's picture

thats very good..........

creativeshrestha
Activity Score 15
Graphic Designer
dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Guest's picture

very nice artwrok .....

Guest
Guest's picture

thye are targeting a culture,,not a truck driver buh

Guest
Canny's picture

A good design to promote trust art but it would be better if only trust art was promoted

Canny
Activity Score 12
Art Director at University of Karachi
RUODRUO123's picture

I don´t like

RUODRUO123
Activity Score 56
Illustrator
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