Apni pechaan

Agency Network: 
June 2008


Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

Print advertisement created by Soho Square, Pakistan for Coca-Cola, within the category: Non-Alcoholic Drinks.


Celebrating our identity on the Coke side of life.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
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dico's picture
Activity Score 332
Establecimiento Las Marias - Graphic designer |

pierrelastname's picture

And the idea??

Activity Score 2869
volumen's picture

no idea, only branding

Activity Score 330
Graphic Designer
casualtyofdesign's picture

Its cool but looks like one of a BaBillion vector arts you can buy on Not saying that this is one obviously but it does look similar. What is Apni Pehchaan anyways, the Olympics?

Activity Score 108 |

Michael "Mr. Echo" Roberson

Crisp One's picture

Coke likes Muslims too....BUY A COKE!

Crisp One
Activity Score 2005
Other at New York
chintan ruparel's picture

id give full marks to this. lovely branding activity especially in a country like pakistan! im taken aback.

i always wondered wen wud our neighbours get into advertising mode full-swing, coz they wer never there in the award circuits, on aotw or anywhere else...and im glad that work like this is starting to happen there (or atleast being featured here).

a big step for Pakistan. Good going guys...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

jai hind's picture

i second that chintan, its really a surprise that they've come something good like this, nice art although it lacks of idea.

even then thumbs up to the art

jai hind
Activity Score 356
Art Director |

jai hind
art director

Adaddicted's picture

True...its the PAK side of life!

Activity Score 3435
Art Director |


jai hind's picture


me too in bahrain, my number is 36621683

jai hind
Activity Score 356
Art Director |

jai hind
art director

raheelfaraz's picture

Thanx Chintan... I know we are really far behind... but true its a step....

Activity Score 26
Art Director
Guest's picture

Good work Raheel.

Waqqas's picture

Com'on ...
No need to be pretentious. In fact, they've been doing a pretty impressive work for a very long time there; almost for as long (if not longer than) their 'neighbours'. ;)

Check out Mobilink advertisements for example:

Or, those from Telenor Pakistan:

Activity Score 42
lixsmk1's picture

Hi Chitan,

Rightly said, it wasn't being featured on any platform but can you imagine a country like Pakistan without advertising ;)

Activity Score 79
Other at Ramtech Electronics Limited
hammad's picture

Good work! we need to build our own identity through art and design its a first little step………

Activity Score 3
Design Manager
hamiya's picture

simply beautiful......... and nice art

Activity Score 13
Graphic Designer |


mansoor khan's picture

an outstanding effort,
very communicative
simply the best... keep it up guys!

mansoor khan
Activity Score 35
Graphic Designer at graphic designer
fifilo's picture

Tight art direction.

Activity Score 74
Art director
dico's picture
Activity Score 332
Establecimiento Las Marias - Graphic designer |

owaisbaig's picture

nice artwork...very pakistani indeed

Activity Score 6
freelance, in the final year at the National College of Arts Lahore
Aaqib Shah's picture

gr8 work yaar................

Aaqib Shah
Activity Score 416
Graphic Designer at J. Walter Thompson Kuwait
Fahad Naveed's picture


Fahad Naveed
Guest's picture

lucky 143 only 2009 23/3.1989

arslan722's picture

truely PAK art,,,,,,,"Well done",,,,,,,,
i think its a good start from our side in Print media.

Activity Score 81
Graphic Designer at Faisalabad