Perfume

Campaign
Agency Network: 
Published/Aired: 
December 2009
CNAC:  Perfume

Description

Print advertisement created by FCB, France for CNAC, within the category: Public Interest, NGO.

Caption

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf
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Adaddicted's picture

"There's an angel in every terrorist"
Funny bunch!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

tirthomitro's picture

funny. but not effective!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

lynz's picture

How so? Please explain.

lynz
Activity Score 104
Art Director
satrianee's picture

i like the campaign. (not supporting the CNAC's thinking though)

Using the terrorists for "casting" is a good idea. However does it also makes the "terrorism" looks a little cute for an unintended purpose?

satrianee
Activity Score 3746
xcreativity's picture

it could have been a good campaign

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

R U serious's picture

I think there's way too much copy for such an obvious image.

R U serious
Activity Score 416

Say my name, say my name...

atb2005's picture

I think this might as well be a stunt. I am not saying that counterfeiting does not support organized crime, but it's still a little "forced". Reading this, one would think that terrorist groups are the only people, profiting from counterfeiting. They are overplaying, in a way, the guilty conscious factor here; you buy a counterfeit product, you support the bad guys! Is this going to work? Nope. People would continue to buy cheap knock offs.

atb2005
Activity Score 13547
Dzsoi's picture

I really like the concept, maybe the art direction is too funny to take it seriously.

Dzsoi
Activity Score 8603
Copywriter
Phil Lestino's picture

It's just an ad guys........

Phil Lestino
Activity Score 1682
silvi's picture

Funny!!

silvi
Activity Score 4170
Copywriter
Appolonia's picture

a bit complicated but nice

Appolonia
Activity Score 298
Copywriter at memark branding agency
CopyRight's picture

like the other two better

CopyRight
Activity Score 713
rolling.stone's picture

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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