See-Saw, 2

Campaign
Agency Network: 
Published/Aired: 
September 2010
Club-Mate:  See-Saw, 2

Description

Print advertisement created by Jung von Matt, Germany for Club-Mate, within the category: Non-Alcoholic Drinks.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome
Log in to post comments

Highest Rated

ivan's picture

I deciphered is simply as cola opening your eyes. Waking you up. That's all. In a club environment the simplicity would be refreshing.

ivan
Creative Director at Ads of the World
keithstoeckeler's picture

This campaign seriously got approved?

keithstoeckeler
Activity Score 425
Roger Keynes's picture

Are we missing something?
Because this campaign sure is.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

I'm mystified too ;p

jackmancer2017
Anonymous Author's picture

Frown-removing elixir.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AmOgodzzz's picture

I'm not understanding this at all. Is the cola supposed to be his conscience or something? Cool illustrations, though.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
atb2005's picture

I get it and I think it's pretty damn original. Unfortunately, not everyone would appreciate it. It's like abstract art; you love it or hate it. See saw means going up and down (closing vs opening of eyes here). Initially I too thought this had something to do with frowning vs being happy, but that doesn't make sense as Cola doesn't really make you happy. Ivan's comment below is correct.

atb2005
Activity Score 13547
ivan's picture

I deciphered is simply as cola opening your eyes. Waking you up. That's all. In a club environment the simplicity would be refreshing.

ivan
Creative Director at Ads of the World
atb2005's picture

You are right. What do you mean by "club environment" though? Is this, btw, like Red Bull? People don't really fall asleep in clubs..

atb2005
Activity Score 13547
ivan's picture

Yes, like RedBull. Yes, disco. Well, you do kinda feel sleepy at 4AM. :)

ivan
Creative Director at Ads of the World
Guest's picture

NICE, REALLY NICE

Guest
Advertisement
Featured Content

Latest Collections

Advertisement