Description
Print advertisement created by Jung von Matt, Germany for Club-Mate, within the category: Non-Alcoholic Drinks.
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome
Highest Rated
I deciphered is simply as cola opening your eyes. Waking you up. That's all. In a club environment the simplicity would be refreshing.
Are we missing something?
Because this campaign sure is.
The Jobless Writer
Will Think for Salary
Frown-removing elixir.
Write a wise saying and your name will live forever – Anonymous.
I'm not understanding this at all. Is the cola supposed to be his conscience or something? Cool illustrations, though.
I get it and I think it's pretty damn original. Unfortunately, not everyone would appreciate it. It's like abstract art; you love it or hate it. See saw means going up and down (closing vs opening of eyes here). Initially I too thought this had something to do with frowning vs being happy, but that doesn't make sense as Cola doesn't really make you happy. Ivan's comment below is correct.
I deciphered is simply as cola opening your eyes. Waking you up. That's all. In a club environment the simplicity would be refreshing.
You are right. What do you mean by "club environment" though? Is this, btw, like Red Bull? People don't really fall asleep in clubs..
Yes, like RedBull. Yes, disco. Well, you do kinda feel sleepy at 4AM. :)
NICE, REALLY NICE
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