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Published/Aired: 
September 2007
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Description

Caption

The Ultra slim Wega Engine Plasma TV

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Directors: Federico Galván, Pablo Carrera
Copywriters: Rodrigo Raíces, Alexis Álvarez
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Highest Rated

Rog's picture

...and now it's been done in Argentina as well.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

DROGA55's picture

Bacano Pablito creatizaso vef ni parecias

$:That's not an ad. THIS is an ad.

DROGA55
Activity Score 55
Guest's picture

Simple, directo. Muy buen trabajo.

Guest
PERUVIAN FLAKE's picture

se pusieron creativos los de euro baires, sigan asi. sus amigos de el PERÚ

PERUVIAN FLAKE
Salet's picture

We get it. It's slim. All slim TVs are slim. Slim rocks. Slim is better. Our slim is even more better than their slim. Look how slim it is.

Guess what: as long as it's flat and you can hang it nobody gives a shit. Being slim is not a differentiating factor that will lead to sales.

Salet
Activity Score 288
Copywriter
boomer's picture

I couldn't agree more Salet. And on top of that, the photoshopping on this one stinks.

boomer
hang-the-dj's picture

You think this ad was designed 'to sell'? Not sell, my friend, it was designed 'to win'.

hang-the-dj
Activity Score 1262
Copywriter
julie orangutang's picture

So what the freakin' fuck if it was designed to win? If it was designed to win it can also sell. Your thinking is as pathetic as your tight sphincter.

julie orangutang
Activity Score 74
Client Servicing
hang-the-dj's picture

Who's got the tight sphincter? I didn't say it wouldn't sell.

Go ask your keeper for a bath, it might calm you down some.

hang-the-dj
Activity Score 1262
Copywriter
julie orangutang's picture

Hahaha, double-headed snakes need more than a bath soap.

julie orangutang
Activity Score 74
Client Servicing
Rog's picture

Woah! You sure don't sound like a lady Orangutan.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

scampolice's picture

There are many holier-than-thou cretins on this website. As if they are the only ones who can critique an ad. Like the one above.

scampolice
Activity Score 86
Copywriter at Co-owner
Anal-og's picture

You work in the UAE so what do you know????

Anal-og
slim's picture

You're too kind.

slim
Activity Score 1047
Copywriter
Martín's picture

Sencillo, con una vuelta. Impecable.

Martín
Someone's picture

This is a brillant ad.
I´m sure the copywriter must be a very intelligent guy.
Nice sinthetic way of selling a slim tv.

Someone
Spanky's picture

people don't buy one tv over another because it's slim. they buy it for a superior picture. which is why this is off strategy. and why it was never produced from the looks of it.

Spanky
Activity Score 4897
Other
ivancapo's picture

It's not the same to have a 42 inch tv flat than a 42 inch tv in regular size. If you look the regular ones from the side it looks like a wash machine. It's huge. The definition is one reason, the looks it's another, but the size it's another reason as important as the others. It's one of the beneffits in a great way to communicate it.

ivancapo
Activity Score 88
Art Director
Spanky's picture

what i mean is people don't buy one flat screen over another because it's half an inch slimmer. i used to work on sony and the two primary factors were picture quality and price.

Spanky
Activity Score 4897
Other
caufield's picture

Es TAAAN delgada que......

caufield
ECUADOR's picture

GOOD JOB

That's not an ad. THIS is an ad.

ECUADOR
Activity Score 42
Marketing Manager
Little Father's picture

Totally wrong proportions. Bad Photoshop. And another Slim ad.... Points for creating one more analogie in a overcrowded concept.

Little Father
Alan45's picture

Gold!

Alan45
moisescho's picture

to me is boring. saw too many of this.

moisescho
Activity Score 178
Art Director
Fahmio's picture

i think TV is too small...

Fahmio
Activity Score 16
Guest's picture

Has this become a forum for immature insults? instead of peers giving each other constructive
feedback.

Guest
scampolice's picture

Constructive feedback? Eat your anus!

scampolice
Activity Score 86
Copywriter at Co-owner
curious's picture

Interesting concept. Why is the photoshopping bad?

curious
Activity Score 34
Graphic Designer
Albondiga's picture

I agree that the Photoshopping is bad. It just doesn't look believeable that the TV is really hanging on the door. It just looks like someone has plonked the picture of the Tv over the other and added the default drop shadow.

Albondiga
Activity Score 96
Graphic Designer
Rog's picture

...and now it's been done in Argentina as well.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Kateter's picture

I agree with those saying this is beginning to look like a cliche in the category. there's not one selling point in this ad that's relevant to anyone who really watches TV.
I disagree with those who are here insulting others.

Kateter
Activity Score 2029
Copywriter
elsontong's picture

Another one of the holier-than-thou kind.

elsontong
Activity Score 292
Copywriter
PhobiArt's picture

Nice, but causes some questions.
Why would somebody put a TV screen on his wardrobe door?
How about opening the sliding door and hide the TV a bit... wouldn't that work a bit better?

PhobiArt
Activity Score 87
Copywriter
Guest's picture

Why people would build a periscope using just one lego.

Guest
Rajib's picture

Good job done.

....Method in Madness....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

nitin456's picture

Very good Job

nitin456
Activity Score 133
Art Director at Advertising Agency
elmo's picture

just brilliant.

elmo
kurtberengeiger's picture

To everyone that's been questioning the USP of "slim"... Maybe slim TV's are a rather new thing in Argentina?... Not that I would know... Anyway. I like the idea, but agree that the art needs some touching up.

kurtberengeiger
Activity Score 7344
Copywriter
Ron Jeremy's picture

This is great.

Lots of love

Uncle Ron.

Ron Jeremy
Activity Score 92
Copywriter
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