Citrus

Campaign
Agency Network: 
Published/Aired: 
October 2007
climatecrisis.net:  Citrus

Description

Print advertisement created by FCB, Italy for climatecrisis.net, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb, Milan, Italy
Art Director / Illustrator: Anna Cairanti
Copywriter: Gianluca Belmonte
Log in to post comments
reactor's picture

Now these ads just look like pages out of a biology text book. Need some strong copy to make the point- what ever it may be.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

andré ™'s picture

I think that's the intention. Not bad, but not so great either.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

NatalieM's picture

The concept is smart, but it needs refinement and more personality from the designer. More copy would be great, too. How can you make a call to action? These work as comps, but would definitely need a round of tweaks before publishing.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

LisAD's picture

I disagree. They don't need better illustrations or more copy. They need a better idea and something with a little more truth in it. I haven't seen this exact execution before, but a lot of similar ones. I like the visual, but to me the idea is a little weak.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

StuartLittle's picture

i don't think its working

StuartLittle
Activity Score 466
Other
Mike.L's picture

yes the idea is not bed I like illustrations, strong personality.

Mike.L
Activity Score 79
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement