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Fear

Campaign
Agency Network: 
Published/Aired: 
April 2018
Clever it: Fear

Description

At Clever it, they can’t help, helping businesses solve their information technology problems through clever solutions. The name ‘Clever’ comes from the way they work with clients to make their businesses work smarter, and save money.

These adverts set out to reassure potential clients, who may be intimidated by, confused about or even fear technology, that Clever it can help them make more sense of it by avoiding confusing industry jargon.

Print advertisement created by Absolute, United Kingdom for Clever it, within the category: Professional Services.

Caption

We make it less intimidating.

Advertising Agency: Absolute, Bolton, Manchester, UK
Creative Director / Art Director / Copywriter: Simon Allman
Art Director: Melissa Yates
Copywriter: Joe Coleman
Photographer: Olivier Richomme
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