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Pacman

Campaign
Agency Network: 
Published/Aired: 
August 2009
Clearex:  Pacman

Description

Print advertisement created by Y&R, Israel for Clearex, within the category: Health.

Caption

Don't hide it, clear it.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek

Account Supervisor: Dana Cogan

Account Executive: Anat Ruderman
Photographer: Menachem Reiss
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Highest Rated

GMD10's picture

Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.

What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.

Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.

I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Me gusta...aunque el de pac man se aparta un poco...no está realmente escondiendo nada.

Guest
Guest's picture

funny

Guest
alexander_bickov's picture

This is the best from this campaign. Moinid. I'll post this in my blog :)

alexander_bickov
Activity Score 3281
GMD10's picture

Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.

What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.

Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.

I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

the best

Guest
Guest's picture

WAIT.

WAIT.

How on earth are you hiding it if you're drawing a tattoo (or whatever) and bringing more attention to your face (especially the area with the pimple)?

VERY weak idea.

Guest
kevgroat's picture

i AGREE with above^

it can work if the element added to "hide it" is clearly not looking like it is a part of/drawn on their face, just an object placed overtop.

....the pacman execution is the best attempt at it though.

kevgroat
Activity Score 175
Arkadiusz's picture

Is the make-up so evident intentionally? Is it a part of the idea?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

awesome Idea!!!

Guest
Guest's picture

that one is the best

Guest
Guest's picture

really good

Guest
Guest's picture

bad copy.. fresh idea.

Guest
certaintly's picture

this is very dumb. creative for creative's sake.

i have acne and this would absolutely not appeal to me.

certaintly
Activity Score 3988
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