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Button

Campaign
Agency Network: 
Published/Aired: 
March 2009
Clearasil:  Button

Description

Print advertisement created by Euro RSCG, Poland for Clearasil, within the category: Pharmaceutical.

Caption

Say hello to your mirror — Clearasil.

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Marcin Kruk
Copywriter: Alicja Wysocka
Photographer: Tomek Zieciowski
Other additional credits: Anna Zieciowska
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everartz's picture

maybe she has missed one button coz she was so busy looking at her face in the mirror? is this what it means?... i still dont find it a striking idea if this is the idea...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

is it that they are scared to look in the mirror so they havent seen that their, tie shirt, buttons are not done right? if so rubbish

Guest
Guest's picture

You don't need to look in the mirror to be able to button a shirt properly.

FAIL.

Guest
Chris's picture

Wouldn't they be looking more so in the mirror if they had bad skin to cover it up?

Chris
Activity Score 1935
Art Director
erin montemurro's picture

fresh idea - nice insight

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

they look more to their face in the mirror, thus the button were done incorrectly

Guest
Guest's picture

i like the campaign, fresh & simple idea

Guest
blackstar7's picture

Dont get it.

blackstar7
Activity Score 75
Administrative
pierrelastname's picture

boarinzzzzzzzzzzzz

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

to my knowledge..what he/she wants to convey is A person who doesn't use clearsil for face cleansing is not worth showing his face....lookin @ his shirt not buttoned properly is better than looking @ his face with those pimples/Acne that clearsil fight.

Guest
premc's picture

I like it !! 6/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

corndogfuneral's picture

Nope.

corndogfuneral
Activity Score 1053
Art Director
kanja's picture

all Wrong answer, simple... the pimples so big until she cannot see the button, so say hello to your mirror...

kanja
Activity Score 100
Client Servicing
Guest's picture

c'mon it's easy. You button correctly as high as you can see without looking into mirror. Because you don't want to see yourself in the mirror.
It's nothing special as an idea but still - easy to catch.

Guest
Guest's picture

Ridicules.

Guest
patUDAY's picture

UDAYpatwardhan@09820654722 CD
Ridicules. Far stretched.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Zeus's picture

que carajo es esto, no entiendo nada!!

Zeus
Activity Score 906
somewhere
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