Claw Machine Afghanistan

March 2007
 Claw Machine Afghanistan



International Rescue Committee
The IRC has been aiding and rescuing from conflict areas for more than 70 years. Hel at

Advertising Agency: DraftFCB, New York, USA
Creative Directors: Chris Becker, Rodd Chant, Richard Velloso
Art Director: Daniel Prado
Copywriter: Claudio Lima
Photographer: Keith Ross
Log in or register to post comments
pandazzzz's picture

i love it

Activity Score 49
Graphic Designer
Rog's picture

Bang on.
Great thinking.
And precisely how George W & Co. would see it.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

washiam's picture

welllll.....I think one of this campaign is enough

Activity Score 443
Art Director
Rog's picture

Good point.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

this is wikd

Activity Score 1935
Art Director
JTW926's picture

love it!

Activity Score 184
Art Director
A. J. SMITH's picture

It looks cracking,

I feel like a party pooper to say it, but I think it loses some potential impact by making the war look cool, also those games always suck your money in and you lose.

They're a con.

Not sure if the IRC want to be associated with that.

Activity Score 2822
Disco Munky's picture

I have to agree with the B.G on this one.

Also The line at the bottom of the page should really stand out more. It's what drive the point home. Other wise it just looks like some sort of game.

Nice idea tho


Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Laurent's picture

this is bloody good. only one comment, the little line down at the bottom is important and could do with a bit more emphasis rather than be treated like a legal line no one reads. I like the way this shows the urge to reach out to those in need without neglecting the difficulty factor. well done again.

Activity Score 279
General Manager at White Rabbit
popdistortion's picture

I second that. They should have also made it a bit more dramatic. It's too much game.

Activity Score 1592
Dick Huges's picture

My name is Dick Huges and I approve this campaign. Well done.

Dick Huges
Activity Score 937
salamandos's picture

As already said by Mr. Bugger Grips those kind of apparatures make you loose your money before you eventually get hold of a toy.
I think the message of the ad is flawed as it adds a gambling feel to the work of the IRC, I don't want to play for lives.

Activity Score 1947
Art Director
Erik's picture

yes, agree with some comments above me.
it looks playful and don't think it's appropriate for the brand.

Activity Score 88
Art Director
Sharp's picture

I dunno. To me these sort of trivialize the gravity of war. I look at these and see a game. Not something war is usually associated with.

Activity Score 216
Art Director
johny2007's picture

isn't war trivial these days? I love these ads, they are beautiful and powerful. And not every organization that help people in war zones need to show blood and people dieing.

Activity Score 22
Art Director
DGCS's picture


Activity Score 410
Art Director
copywriter.txt's picture

Awesome and i don't agree with the "game view" and "this game always suck money" said above.

Activity Score 828