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Published/Aired: 
December 2008
Classmate:  Speed
Classmate Print Ad -  Speed

Description

Print advertisement created by Y&R, India for Classmate, within the category: House, Garden.

Caption

Ergonomically designed pens for super fast writing.

Advertising Agency: Rediffusion Y&R, Chennai, India
Creative Director: Kishore Karumbaiah
Art Director: Natesan Basker
Copywriters: Kishore Karumbaiah
Photographer: Varun
Retouching: Suresh Babu
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Guest's picture

sorry but its an old idea and done for so many times

Guest
Nanel's picture

hey you dumb guest commenter. it is "photoshop disaster" not "photoshop desaster". if you're going to trash some work make sure you use the correct words.

Nanel
Activity Score 283
Copywriter
monicamexico's picture

Took me forever and the payoff wasn't worth it.

monicamexico
Activity Score 830
sneakyhands's picture

not great

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

You know what no need no packshot... put the pen plus the line handwrittened on the paper.
Might give a little boost to the overall art direction.
Otherwise it "ok".

Guest
Guest's picture

Agree with Monicamexico.
You could also title it 'speedbumps' and it'd be easier to get.

Guest
funky_frogii's picture

funny....liked it.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

dai funky frogii...

Guest
Guest's picture

disaster...more disaster.

Guest
Guest's picture

good one.

Guest
Guest's picture

speed kills... so does boring classes

Guest
Guest's picture

good disaster

Guest
Guest's picture

simple...brilliant...mindblowing! Keep it coming whoever u are :)

Guest
Guest's picture

Intellectual stuff. Good one.

Guest
natesanmohan's picture

Natesan Mohan
Good one.

natesanmohan
Activity Score 25
Creative Director at VPS Healthcare |

Natesan Mohan

Guest's picture

Done 6 years back!! !
Check the below link
http://www.coloribus.com/paedia/prints/2003/11/08/50982/

Guest
LeeHarvey's picture

Okay that's clear then. Sue the bastards/copycats/frauds!

LeeHarvey
Activity Score 3045
Creative Director
john ler's picture

LOL ! And already in India !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Stop all these fucking scams and get real work done!

Guest
Guest's picture

SHAME REDIFF SHAME TO YOU.

Guest
Guest's picture

Simple and bang on. Sure winner!

Guest
Guest's picture

is this rediff calcutta?? is that you andy?? with piyash/anindyo??well... aaahhhhmmmm... i will hold my comments until i get the answers to the queries.
overall, not expected from you andy.

Guest
Guest's picture

WOW!

Guest
Guest's picture

Done well!

Guest
gbl's picture

Done before, in a much better way. Still cool idea.

gbl
Activity Score 451
Copy
Guest's picture

idea is not an idea until it marries the right art direction

Guest
Guest's picture

nice! nice! nice!

Guest
Guest's picture

Ideas are nothing but a combo of old ideas.

Good job people.

Guest
Guest's picture

Simple. Stark. And teases the brain.

Bravo Rediff!

Guest
Guest's picture

A clean layout. Simple idea well put across.

Kudos Guys!

Guest
Guest's picture

Great job. Well executed, keeping an element of curiosity.

Guest
Guest's picture

Great wrk. Keep it up ye. You guys want a job in Sao Paulo? :) - Giga Andrews

Guest
tirthomitro's picture

Well, I am not from Rediff, but I am very much interested in your proposition.
I am a CD with a creative boutique called "twohmp" (2 handled metal pan). and I would love to go to Brazil. not just the ads but the girls over there are great too.
so tell me how do i get in touch with you and take things forward...
looking eagerly forward to your answer.
thanks & regards,
tirthankar

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Awesome. Ivan, can we see more such ads from asia? :) thanx

Guest
Guest's picture

Whoa! India rocks.

Guest
Guest's picture

hmmm...i will give it a 8.

Guest
Guest's picture

Fantastic! Rediffusion Chennai has done this?????!! Unbelievable....wht's happening there? Is this a new team???

Guest
Guest's picture

ha ha...same old team...just that they have stolen the concept from others as usual....its a old award winning concept...they have reused it...shame...cant you guys think new...what are you doing???

Guest
OGS's picture

didnt get it..hope the audience can..

OGS
Activity Score 6
advertising & PR student
Guest's picture

hahahaha...thts a real cute ad...real gud

Guest
BrettHeart's picture

what happend here? The book is flying on the top...

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

Guest's picture

Hmmmm! N tis is wat u get when u stare into a blank piece of paper ;)

Gr8 idea!!!!!

Guest
Guest's picture

Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr People

Guest
Guest's picture

look closely Brettheart! Look closely Mate!

Whadddup!

Guest
Guest's picture

look closely Brettheart! Look closely Mate!

Whadddup!

Guest
Guest's picture

good job. keep making such brilliant ads.

Guest
Guest's picture

well well well... what do we have here

good show! good show!

Guest
Guest's picture

Wah! Wah! Wah! Wah! What an idea Sir ji?!

Guest
Guest's picture

i think what this idea is first. now i know. nice idea. I like very much.

Guest
Guest's picture

kewl! CONGRATS rediff...finaly sum gud wrk

Guest
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