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Shekh Imran's picture

Great job!

Shekh Imran
Activity Score 14
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Olafski001's picture

great job?
this is just stupid.
good execution? No it isn't.
Why show the before? you don't need that. It makes it complicated
this is bad
1/10

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

wow!
"superb ad"

Guest
icanthink's picture

superb work

icanthink
Activity Score 270
Creative Director
R. Rinaldi's picture

Consider it done.

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Nice and simple.Wow :)

getconnected2001
Activity Score 987
Art Director at New Delhi
iamcreative's picture

AWESOME!!!...exellent idea!!!

iamcreative
Activity Score 262
Adaddicted's picture

Simple and Great..!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Alistair C.'s picture

you can't be serious, this is even before first thought

Alistair C.
Activity Score 692
Copywriter
Prof's picture

Agree 100%

Prof
Activity Score 1449
Copywriter |

Quite really.

Heads's picture

At least someone who can judge an idea. It's 3/10 at most.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

theanc's picture

I also agree. And I believe that it's done many times before. Here in Brazil I saw something like this at least 5 times.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

brain123's picture

I've seen this ad 3 times in student books...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
esteb's picture

Be serious, this is a student work.

esteb
Activity Score 673
art
arvin's picture

Great idea!

arvin
Activity Score 341
arvin's picture

very simple

arvin
Activity Score 341
CR_AD's picture

Good, simple and effective, be it that that not was already make?

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
david.g's picture

it is a good idea in the past

david.g
Activity Score 68
Copywriter
.nl's picture

Not good today, not creative ever.

.nl
Activity Score 207
Art Director
Audrius Kubrik's picture

simple, but a bit confusing because of the belts coming from different sides. i was mislead into thinking there has to be more. when i understood there wasn't i joined Alistair Craven's opinion. but is primitive simplicity so wrong when it comes to consumers? and even when something WAS done before it was done again does it become wrong or less creative? i'm not talking about stealing ideas, just accidentally (or inevitably) thinking the same way.

Audrius Kubrik
Activity Score 828
Vilnius
hhok99's picture

I like it. And though it has been done before I actually think this execution was better.

hhok99
Activity Score 13
Freelance
Ghandour's picture

really it has been done before till death..i dunno whats new??!!! i think it would be good in 1992

Ghandour
Activity Score 24
Art Director |

ஐღ Gh@ndour ღஐ

NatalieM's picture

So subtle. It works, but I agree that the belts coming from different sides makes the consumer think too much. Though we all have our vision, it must be easy for the consumer. They need to see it and get it. Instantly. I'm not saying the belts should be on the same side since that would make the ad trite. Merely placing them on opposite sides does not solve the problem, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Blaz's picture

soooooooooooooooooo done.

Blaz
Activity Score 69

T

Albondiga's picture

Pants

Albondiga
Activity Score 96
Graphic Designer
vaoleo's picture

Es bueno. pero no es fresco

vaoleo
Activity Score 81
Embrion Publicidad
STRTLRS's picture

Where's the buckle? Pants? Huh? Great work my ass.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Age's picture
Age
Activity Score 74
elMarto's picture

Super boring!!

elMarto
Activity Score 23
Copywriter
raverus's picture

*below average

raverus
Activity Score 1476
Art Director
mmackinven's picture

I really wish people would read comments before they comment "AWESOME, WOW" etc

As again, I've seen this many times.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Kateter's picture

crappity crap!

Kateter
Activity Score 2029
Copywriter
David Hasselblad's picture

DONE DONE DONE.

And the belts coming from two differrent sides make it confusing. Like you buckle your belt the other way around after losing weight..

David Hasselblad
Activity Score 120
Amsterdam
Patrizio's picture

OMG: This is really boring. A thought any creative comes up after 5 minutes. And it's been done better many times before. With this idea we're moving backwards in creativity.

Patrizio
Activity Score 172
Copywriter
fifilo's picture

To the point. Everybody understand it.

fifilo
Activity Score 74
Art director
iamcreative's picture

Very clear & simple.
Good work.

iamcreative
Activity Score 262
kurtberengeiger's picture

Talk about reusing things. Both belts and ideas.

kurtberengeiger
Activity Score 7327
Copywriter
cold fire's picture

Good work.

cold fire
Activity Score 60
Other at freelance
pankajadsoftheworld's picture

This ad made me log in and leave comment.

A great ad...

"creativity is always one step back"

pankajadsoftheworld
Activity Score 433
Illustrator
scorpio20's picture

repeat..

scorpio20
Activity Score 30
Art Director at ARROW, dubai |

http://pramodcreatives.com

kulago's picture

copycat

kulago
Activity Score 101
associate creative
TrainRunner's picture

so they can afford a gym membership and not a new $5 belt?

TrainRunner
Activity Score 225
Art Director
simon.gross's picture

Welcome to the 80s.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
JOJO04's picture

very simple and great idea.

JOJO04
Anutrivandrum's picture

No need to mince words. Siju’s creativity at it's best as always.

Anutrivandrum
Guest commenter's picture

i love this idea.

Guest commenter
Guest's picture

great IDEA.

Guest
audyreza's picture

the idea is great, but still... why show "before"

audyreza
Activity Score 105
Copywriter
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