Agency Network: 
May 2010
Claro:  Tornado


Print advertisement created by DDB, Dominican Republic for Claro, within the category: Media.


HD as no other

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
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Highest Rated

ivan's picture

Okey, okey! :)

Creative Director at Ads of the World
Lil de's picture

These flying papers look so unrealistic. Forcing it too much

Lil de
Activity Score 48
Art Director
tirthomitro's picture

yo ivan,
this ain't fit for the archive page, man!
sooooo like, DONE!!!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture

Tirtho do you remember a long back (at least 3 years or more) A Print Ad of LG/Samsung (Not sure now, who actually) was running in national magazine where a Gunman shot on TV screen but and fish aquarium was pierced in drawing room. Do you remember ?

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

ivan's picture

Okey, okey! :)

Creative Director at Ads of the World
Hiperion's picture

Old...and bored

Activity Score 3138
Creative Director at zinkproject Valencia
Hiperion's picture

Ivan, the transalation of copy is wrong...

Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

Somehow this is the only one I like. HD is not about characters in movies reaching (lighting, punching, shooting spiderwebs) into your home. It is about YOU feeling what is happening in their world, you are interested in their world - not the other way around. The wind of a hurricane is much more closer to the meaning of 'realistic experience'.

Activity Score 8609
FourT6and2's picture

Yes, but the idea of HD televisions being "so realistic" that the images almost "come to life" is such an overdone and outdated concept. Every HD tv ad out there has touched upon this concept at one point or another. It's not new, exciting, intelligent, engaging or entertaining.

Activity Score 218
capywriter's picture

totally agree, it's all about the experience.

Activity Score 5512
Copywriter at Freelance
alejulimaty's picture

damn this is bad

Activity Score 842
brother buenos aires
cristian's picture

Really bad idea. Worst execution.

Activity Score 18
Creative Director at La Playa - Central Creativa
Ahmed Bahaa's picture

done before, there are a little things wrong in the art direction

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa

POWER BOY's picture

so good

Activity Score 40
STRTLRS's picture

I think EVERYTHING is wrong with this ad. The photoshop work, the perspective of the book, placement of logos, terrible tag line, etc. If you're going with photorealism, make sure your photography is dead on!!! And yes, this has been done over a million five hundred times.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

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