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S

Campaign
Agency Network: 
Published/Aired: 
April 2012
Claro:  S
Claro Print Ad -  S

Also From This Campaign 3

Description

Print advertisement created by Ogilvy, Brazil for Claro, within the category: Public Interest, NGO.

Caption

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani
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Philip Cherian's picture

Simple and to the point.. Well done

Philip Cherian
Activity Score 30
salil.sharma's picture

excellent Campaign

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

advocate's picture

could be improved..too simple not enough...I think something is missing

advocate
Activity Score 268
Art Director at Philippines
shabnam-amini's picture

love it!

shabnam-amini
Activity Score 9
Student of academy of art university, SF
gonstoll's picture

Wonderful !

gonstoll
Activity Score 4
GO! Escuela de Publicidad Córdoba
liny_77's picture

Nice

liny_77
Activity Score 206
Creative Director
Divesh Mehta's picture

Simple and Effective!!!

Can you make the copy bit bigger....

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
Shawali's picture

This falls into the "wish I thought about it before" category...

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Tuco's picture

I like this.

Tuco
Activity Score 289
Copywriter at ah...
kleenex's picture

simple, but works.

kleenex
Activity Score 58667
Web Designer/Developer
Ω's picture

cool!

Ω
Activity Score 41
drkstr17's picture

Great!!!

drkstr17
Activity Score 67
Copywriter at Miami Ad School
ABear's picture

simple!

ABear
Activity Score 194
Creative Director at DDB hong Kong
Hawrys's picture

nice!

Hawrys
Activity Score 198
Copywriter
tavo's picture
tavo
Activity Score 117
Instituto Peruano de Publicidad
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