Description
Print advertisement created by Ogilvy, Brazil for Claro, within the category: Public Interest, NGO.
Caption
One letter is all it takes
Don't text and drive
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani
Highest Rated
Apr 23, 2012 - 13:44brookjohnston
I like it...love how the letter works as road line dashes.
St. Lawrence College
Apr 23, 2012 - 2:51everartz
others were done at a higher level of retouching as the idea flows the same...
Art Director |
| everartz |
Apr 23, 2012 - 4:3710pencils
This one's a little forced, I think. The others feel more natural.
Copywriter at Noah's Ark, Lagos, Nigeria
Apr 23, 2012 - 13:44brookjohnston
I like it...love how the letter works as road line dashes.
St. Lawrence College
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