Teddy bear
Description
Print advertisement created by BBDO, Czechia for City Self Storage, within the category: Personal Accessories.
Find a nice place for the things you love.
Creative Director: Andrej Stuk
Art Director: Lubos Vacke
Copywriter: Tomas Novotny
Postproduction: Jakub Uhlik
Photographer: Jaroslav Moravec
Production: Petr Kulhavy
Account Manager: Radka Tumova
is this a guess what game? Is it the teddy bear / atlas book / package of cigarette?
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I actually quite like the way this particular one communicates compared to the whole campaign; it has a nostalgic quality about it...
There is an emotional chord hit when you see the abandoned teddy bear, problem is though, that its an ad for cube storage. I don't exactly feel like I'm rescuing the stuffed toy by putting it in a cold dark storage unit.
I like the book selection: We are singing (nicely) together, !00+1 big baloons, Fairytails for a good night, Atlas of poisonous mashrooms, Encyklopedy of insects, Big atlas of the huge wold. Congrats also for the copywriter!
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