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Pull tab

Campaign
Agency Network: 
Published/Aired: 
June 2008
City of Toronto:  Pull tab

Description

Print advertisement created by Agency59, Canada for City of Toronto, within the category: Public Interest, NGO.

Caption

Apartments/Condominiums recycle only 13% of waste.

Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Andrew Gillingham
Copywriters: Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
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Highest Rated

davidsgoncalves's picture

OK I get it, but I don't think it's strong enough to make me want to care that much about it.

davidsgoncalves
Activity Score 19
davidsgoncalves's picture

OK I get it, but I don't think it's strong enough to make me want to care that much about it.

davidsgoncalves
Activity Score 19
Copy_Can's picture

Two art directors and STILL the idea didn't come across clear:

This one took about 4 minutes... but the other one "I got" immediately.

With the tab, I was thinking "why is it in that angle? Is it supposed to represent 13% (degrees)?"
With the cap, I was thinking why is the cap just floating there?

Merely an idea just slightly below sub-par with unbelievably horrible art direction.

Copy_Can
kre8's picture

whoever said 'any' art directors can come up with an idea? :)

kre8
Activity Score 989
Copywriter
sloppy4's picture

you evil apartment dwellers! you should live in suburbs and mow and water your lawn, drive 2 cars and commute 40 miles each way to work. and your recycling habits, atrocious. go kill yourselves.

sloppy4
Activity Score 1492
NatalieM's picture

A stronger call to action and image would help this message.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

NatalieM's picture
NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

The Pope's picture

cero everything. the art director shoud punch himself in the nose.

The Pope
Activity Score 124
Art Director
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