Agency Network: 
June 2011
City of Toronto:  How far?
City of Toronto Print Ad -  How far?


Print advertisement created by Publicis, Canada for City of Toronto, within the category: Public Interest, NGO.


How far away does an animal have to be before you help?
There are pets right here in your own city who need a home.
To adopt or donate call 311 or visit

Advertising Agency: Publicis, Toronto, Canada
Creative Director: Duncan Bruce
Art Director: Kenneth Fothergill
Copywriter: Pat Pirisi
Photographer: Andric Ljubodrag
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morse's picture

Works, but I don't care that much for cats, because they are not endangered.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Dear the species is not in danger, but a lot of individual cats are suffering and need help.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The JACK's picture

if human will not interrupt them, then they can live batterer. without any help.

Activity Score 438
Marketing Manager
Nike Diesel's picture

Contrived and unconvincing IMO.

Nike Diesel
Activity Score 13708
Art Director
lessismore's picture

I'm not convinced… maybe because i don't like cats :)

Activity Score 251
Graphic Designer
bakamono's picture

Don't like it, it looks funny than sad.

Activity Score 998

because therefore it is

Glut's picture

excellent. Really strong lines.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Helmet Chrome's picture

Bad concept and way over directed, Photoshop is not a band-aid solution for bad ideas.... like domestic cats sitting on icebergs.

Helmet Chrome
Activity Score 258
Art Director
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