Agency Network: 
November 2011
City of Milwaukee Health Department:  Knife, 2


Print advertisement created by Serve Marketing, United States for City of Milwaukee Health Department, within the category: Public Interest, NGO.


Your baby sleeping with you can be just as dangerous.
Babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib. If you can’t afford a crib, call (414) 286-8620.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson
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MK-tessa's picture

So your baby is a knife wielding murder keeping it under the bed until you return? lol

Activity Score 216
Art Director at student
chuckieT's picture

These scare tactics are so extreme it becomes laughable.

Activity Score 680
andylefty's picture

That baby looks like it was in a boxing match.

Think it's been roughed up, the image not the baby.

If you can't afford a crib, what happens?

It is a bit much but a simple associative message for parents to remember.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

the point is to explain - not to scare especially when you are dealing with first time mothers.

Activity Score 6056


jponino's picture

made too scare the hell out of mothers with a lack of confidence and hypochondriac... completely stupid (even if it's a real issue)...
one day, you'll have too put your baby in a protecting bubble for the rest of his life !
honnestly, who hasn't been sleeping with his parents when he was a baby here??? nobody, and nobody died :)

Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

I would agree with the above comments that scaring already petrified mothers is rather cruel and unnecessary.

I only question that there must be a reason why they keep hammering on with this type of ad. Would a stats fact help?

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Takmelius's picture

Agree with all the comments. Also, the visual implies that the baby is the source of danger not in danger.

Activity Score 205
Creative Director
Roger Keynes's picture

A suffocation metaphor... rather than this super heavy handed thought?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

Attractive ad and good work but not so the message. Why the baby has the weapon? isn't him the victim?

Activity Score 2617
Glut's picture

wow, bad art work and little sutile

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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