The Sun Reflector

Agency Network: 
July 2012
City Of Karlstad:  The Sun Reflector
City Of Karlstad Print Ad -  The Sun Reflector


The City of Karlstad is known as the sunny city in Sweden. When the rock festival ”Putte i Parken” was held in july our client wanted to wish all visitors welcome to the city and that they should have a great time here. So we thougt, why not help the visitors to improve there tan, with a sun reflector ad.
The ad was

Print advertisement created by Spenat, Sweden for City Of Karlstad, within the category: Recreation, Leisure.


Welcome to Karlstad. Take the opportunity to improve your tan and have a fantastic festival.
Stop by our tent and take a breather for a while.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren
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spears ava's picture


spears ava
Activity Score 200
ItMatters's picture

i wonder whether it'd work.

Activity Score 2137
slimwhipme's picture

i think its pretty lame that you can see the photographers reflection on the fabric... very careless

Activity Score 85
Graphic Designer
Nike Diesel's picture

Old and lame. Done several times for the same type of product. Plus, this thing doesn't look appealing at all.

Nike Diesel
Activity Score 13478
Art Director
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