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Agency Network: 
Published/Aired: 
July 2018
City of Florianópolis: Pets, 4

Description

The city of Florianópolis, through its Office of Animal Welfare, rescues and cares for thousands of stray animals and pets victims of animal cruelty. But it has limited vacancies, so it can only accept new animals when those it attends are adopted.

This campaign aims to inform the public about these limitations and to promote the adoption of dogs and cats that are cared for by the Office, communicating the idea that each animal that is adopted leaves room for another to receive care and attention, as well as the opportunity to be adopted too. Or, as the title says, each adoption saves two animals.

Print advertisement created by D/Araújo, Brazil for City of Florianópolis, within the category: Public Interest, NGO.

Caption

ADOPT ONE PET TO SAVE TWO. The Florianópolis Animal Shelter has limited vacancies. It can only foster new stray dogs and cats when those under it’s care are adopted. So if you love pets, adopt one here. And give the opportunity for another to be loved too.

Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil
Creative Director / Art Director: Luiz Dias
Copywriter: Jason Braun
Typographer: Lauren Maria
Photographer: Getty Images
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