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Never stop riding, 4

Campaign
Agency Network: 
Published/Aired: 
April 2015
City of Buenos Aires:  Never stop riding, 4

Description

Print advertisement created by la comunidad, Argentina for City of Buenos Aires, within the category: Public Interest, NGO.

Caption

The Buenos Aires public bike system now runs 24/7.

Advertising Agency: La Comunidad, Argentina
Chief Creative Officers: Joaquín Mollá, José Mollá
Associate Creative Directors: Fernando Reis, Marcelo Padoca
Art Directors: Fernando Reis, Guilherme Nóbrega
Copywriter: Marcelo Padoca
Illustrator: Arthur D'Araujo
Editor Director: Pablo Alberte
Studio Editor: Sergio Skarek
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Highest Rated

kleenex's picture

Art is nice, but HUH!?!?!?!?

kleenex
Activity Score 58742
Web Designer/Developer
kleenex's picture

Art is nice, but HUH!?!?!?!?

kleenex
Activity Score 58742
Web Designer/Developer
Guto Monteiro's picture

Awesome!

Guto Monteiro
Activity Score 25
Copywriter at VML - NY
T.'s picture

Holding on to my nuts while looking at this. As a cyclist, this doesn't inspire me to want to ride more. It's really different and the artwork is topnotch; but I don't think it'll get new riders to seriously consider biking, either. The Hop On Canada campaign (recently posted on AotW) does a far better job, as it sells a bit of mucho-ism and beautiful rugged images you'll encounter while cycling.

T.
Activity Score 1110

What's your ad telling the consumer?

halaby87's picture

Nice ;]

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

grugee822's picture

i dont get it?

grugee822
Activity Score 475
practical student |

pd

CrackerJackFlash's picture

fun!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

blisteringbarnacles's picture

Weirdly good. :D

blisteringbarnacles
Activity Score 289
damnson's picture

Not bad, but nothing mind blowing either.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

That guy from the office's picture

Well, it just won Gran Prix in Cannes for print plus 2 golds. Soooooo

That guy from t...
Activity Score 266
Copywriter at Freelance
bobafett's picture

fun

bobafett
Activity Score 2322
Chief Creative Officer
pradeepcpm's picture

love it

pradeepcpm
Activity Score 160
Art Director at The First Ferry - Dubai - Media City |

Pradeep Liyanage - Branding - The First Ferry - Dubai

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