Also From This Campaign 4
Description
Print advertisement created by McCann, Serbia for City Of Belgrade, within the category: Public Interest, NGO.
For beautiful city. Clean after your dog.
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic
That's a nice angle. ;) Unexpected approach for a dog poo campaign.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Can't say I don't love it but... who's their target? not quite understanding how does this work, need help please :)
Clunky headline pun and no big idea... but an attention getting visual. Not bad.
The Jobless Writer
Will Think for Salary
so why are they let dogs to do it in the public
Places like in the visuals.think about the line more.
nice visuals. good crafting.
Malalanayake
Don't worry: There will be another bus coming by here in the next half hour.
That's it.
Great
http://twitter.com/#!/BernbachOnRoids
http://pinterest.com/bernbachonroids/
can any of those who understand this explain what's the exact message. I simply don't get it
The message they're trying to send is for viewers to remember to pick up their dogshit. The the ass symbolizes something beautiful, in this case the city of Belgrade and they like to keep it that way. The person on the pictures is leaning forward to pick up dogpoop, thus the dog in the picture.
I'm not convinced that this is a good piece of advertizing though, too much focus on the ass. I'm not gonna remember the actual message when i stop lookin at the picture and i'll still associate
poop with asses wont i? The only thing this image does good is getting my attention, but thats it...
It takes time to take it of course, when u are not a man
Beautiful city in deed <3
very bland - pressuring us to think in all direction to associate - Dog, Fuller Ass & Poop.
i cud only derive - "Doggy Style makes your Ass BeautiFULL". But wheres the Poop message?
LOL
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