Jesus

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
17
Views
17267
City Bike Depot:  Jesus

Description

Print advertisement created by Loud, Australia for City Bike Depot, within the category: Recreation, Leisure.

Caption

Biking is believing

Advertising Agency: Loud, Sydney, Australia

Creative Director: Joe Van Trump

Art Director: Mo Shono

Copywriter: Luke Fox

Illustrator: Martin Bray

Photographer: Montalbetti+Campbell

Other additional credits:

Makeup: Martin Bray

Hair: Amanda Redgrave

Stylist: Cassandra Scott-Finn

Retouching: Cream Studios, Sydney
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Highest Rated

Guest's picture

Idea? Where is the idea? It's poor idea, where is the cerativity

Guest
tiny_wordz's picture

u hav 2 b jokin...

tiny_wordz
Activity Score 325
Copywriter
Guest's picture

Couldn't have put it better myself.

Guest
iwannatalktosamson's picture

How is this a good idea?
The entire campaign is based on a line that's not saying anything. Biking is believing in what? Fairies and Jesus? How does that speak to me as a cyclist? The campaign is missing an idea.

iwannatalktosamson
Activity Score 679
Jamaica Ad School
Guest's picture

This pic will give of what to speak, I like it.

Guest
ADcoke's picture

need to be commented

Solution = i'm going to choose a polemic pic.

ADcoke
Activity Score 160
buscando trabajo
slowrider's picture

these ads should be for a funeral parlour who has special offers for bikers - after they crashed

slowrider
Activity Score 646
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Hahhha true!

Guest
Guest's picture

air fikon ma fi hayaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!!

Guest
gmint7's picture

:::J:::
I'm glad they put the full credits. Now i know who to avoid.

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

WTF? This is an Insult to Religion...

Guest
john ler's picture

Particularly if your religion is advertising...

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
sebascmb's picture

"Lets use Jesus, we have a shitty concept"

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
Guest's picture

lol

Guest
Guest's picture

as a xtian i am offended, as an ad professional i wanna puke. what kinda ad is this?

Guest
Guest's picture

You Morons ! Dont do this kind of advertising ! And never insult a religion! Dickheads

Guest
premc's picture

radical !! 5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

can't get the hang of it...was there really an idea involved, or they simply took it out from their shit-holes...

Guest
TRICKY's picture

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

over sensitivity to religion is as ridiculous as half your comments.

Its quite a witty ad, biking becomes a religion, and follows thru with different things to be "believed in" i nthe other 2 ads.
i like.

If you got your self righteous heads out of the ground, u'd realise its a many layered message, that at the end of the day does it for the client, and for those passionate about biking. Was sense of humour crucified too?

anyway, good job.

oh. and happy easter.

Guest
CopywriterInTraining's picture

I disagree. If that's really what it is, biking as religion (which is not the campaign by the way) then there are about a million other ways to show that concept. Don't use the death of the savior to millions of people around the world in an attempt to be funny in any capacity. I am in no way saying that religion is a topic not to be used in advertising, but this ad just doesn't work in general, GUEST.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
NastyJester's picture

Many layered message? Are you serious? There isn't even ONE layer. In fact, I think the whole campaign fell inside some kind of layer vacuum.

NastyJester
Activity Score 734
Copywriter
Guest's picture

why not have jesus on a unicycle

Guest
dsklan's picture

wow, this would be really cool...
...dressed up like circus monkey....

dsklan
Activity Score 1908
Art Director at homeshop
samwanzer28's picture

Why don't you put on your monkey suit, because I think you're on the early stages of Darwin's evolution theory.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

CopywriterInTraining's picture

I'm not really offended as a Christian, but I am baffled and left shaking my head in disgust as a person looking at something. Forget the ad value, it's just bad in general.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

pesimo

Guest
Guest's picture

Jesus!!! please take it off your site

Guest
Guest's picture

Outra MERDA...insultante e GRATUITO.
Another shit ad, insulting and bad work.I'm so sorry for the BRAND!!!!

Guest
corndogfuneral's picture

All eye candy. Empty on thought.

corndogfuneral
Activity Score 1053
Art Director
Hibon's picture

I believe in Jesus but on this Brand!!!

Hibon
Activity Score 3666

Simple ideas are the best !

Hibon's picture

sorry...i believe in Jesus but NOT on this brand !!!!

Hibon
Activity Score 3666

Simple ideas are the best !

Guest's picture

oh my god

Guest
Guest's picture

Idea? Where is the idea? It's poor idea, where is the cerativity

Guest
Guest's picture

these are totally shit. Shame on you.

Guest
Guest's picture

THE WORST AND THE SHAMELESS AD IN THE WORLD! keep religion far from advertising for god's sake!!!!!!!

Guest
Guest's picture

Completely pointless use of provocative image. Well it provokes, but nothing else.

Guest
Guest's picture

They should try it with a picture of Mohammed.

Guest
Guest's picture

`LOUD` would razed to the ground

Guest
kanja's picture

WTF is this.?

kanja
Activity Score 100
Client Servicing
fadighaly's picture

Ok I dont want to criticize but is there any reason this "jesus" dude has t shirt tan marks on his arms? :)

fadighaly
Activity Score 5
911 Advertising |

www.fadighaly.com

Guest's picture

in UK 'christ on a bike' is a common phrase when communicating dismay or surprise. maybe australia is same. no idea what rest of campaign is meant to mean though.

Guest
Guest's picture

wtf man..u call this a concept?

Guest
gmint7's picture

:::J:::

try with others. it works!

osama,
buddha,
mohammad,
shiva,
monk,
che guevara,
rambo,
ronald mcdonald,
your own cd,
spiderman,

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

hari.'s picture

This is one sick ad.

That's Some Bad Hat, Harry

hari.
Activity Score 371
Copywriter at S&S |

Thats Some Bad Hat, Harry

wildbore's picture

good try! but 2much!!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

This ad sucks....for chrissakes!!

Guest
Guest's picture

IN A SICK WORLD THAT'S HEADING TOWARDS DESTRUCTION AND DAMN NATION YOU ARE BRINGING DOWN THE REAL ESSENCE OF WHAT CREATIVITY IS ALL ABOUT. COME ON MY FRIENDS GET YOUR ACT TOGETHER. JUST THINK WHAT WOULD HAPPEN TO YOUR AGENCY IF YOU HAD DEPICTED THE PROPHET OF ISLAM!!!

Guest
HARDTHINK's picture

Grow up

we have to work away any religion sample, which is offensive the believers in that religion. The creativity is like universe, open your mind and work with available raw materials you have, instead of using Jesus or even God in our works. Just Grow up. and i advise AOTW to skip any ads that use and abuse any religion sample, to avoid using this website for no creative offensive messages. and every body will write (with) and (Against), and never end....

This is my advise to you my friend Ivan.....

HARDTHINK
Activity Score 50
Creative Director at Associate Creative Director |

BOXOBIA.com

Guest's picture

So Jesus Christ is a mythical creature like faeries? Horrifyingly offensive for the sake of being offensive, and doesn't seem to be an equal-offender opportunity---there's no other religion targeted here. Let's see how LOUD these weasels are once they put islam's P.M. in one of these (which they won't as Christians aren't known for chopping people's heads off over a cartoon...or ad).

Guest
Guest's picture

Wow!!! By far rhe worst add I have ever seen... This is worse then Lacoste'

Guest
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