Meat

Campaign
Agency Network: 
Published/Aired: 
August 2009
Citroën:  Meat
Citroën Print Ad -  Meat

Also From This Campaign

Description

Print advertisement created by Euro RSCG, Argentina for Citroën, within the category: Automotive.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto
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Highest Rated

Guest's picture

No se necesita hacer una crítica a fondo de una pieza tan nefasta. La cosa es simple, esta gráfica es una basura.

Guest
Guest's picture

Euro is as dead as those pieces of meat.

Guest
GMD10's picture

Many people might not now this but the best beef in the world comes from Argentina. So, this ad is trying to be funny with that.

Hé, I didn't say they succeeded.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

yeahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

Guest
jorj's picture

what?

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

50/50
carryfour/citroen

Guest
Guest's picture

Wait, where's the beef?

Guest
Guest's picture

lol!

Guest
alexander_bickov's picture

Boring and agressive idea

alexander_bickov
Activity Score 3281
bubblestheclownfish's picture

Oooooohhhhhh - I see. This is just like those ads where there's a half-naked woman in the foreground, and the ad says "The flat screen TV in the background is pretty nice too". Or about 100 other executions of the same idea (please somebody post examples, my head hurts from looking at this). This is stupid, gross/tasteless and unnecessary. I'd sure as h3ll rather look at ANY car than a slab of butchered carcass. At least a half naked man/woman makes me choose between the two. You're not even making the viewer work here. Pathetic. I can't vote lower than one can I?

bubblestheclownfish
Activity Score 606
Creative Director
Blashyrkh's picture
Blashyrkh
Activity Score 32890
Art Director
Guest's picture

hu hu hu WAYYYYYYY Better :D

Guest
bubblestheclownfish's picture

Yup - like that. Thanks!

bubblestheclownfish
Activity Score 606
Creative Director
Guest's picture

que mala estas piezas muy muy malas

Guest
Guest's picture

Mirá si habrás pensado tanto frente a la pantalla esa crítica tan mediocre que te comiste la "S". Arrancá por lo simple, aprendé a escribir.

Guest
Guest's picture

No se necesita hacer una crítica a fondo de una pieza tan nefasta. La cosa es simple, esta gráfica es una basura.

Guest
federo's picture

come on guest! to desacreditate someone based on writing skills is as mediocre as you accuse!

and, in the other way, wich of the people on technical data is you?

coz I feel you are angry, sooo angry

federo
Activity Score 781
advertising agency
GX's picture

?????????????????????????????????????????????????????????

GX
Activity Score 144
Creative Director
karova's picture

Felicidades al DC que logró vender esta idea... cuando dejé de ver fijamente la carne, descubrí que un auto estaba ahí.

karova
Activity Score 40
Copywriter
Guest's picture

copia de una publicidad argentina

Guest
Goblin's picture

Great way to show c3 benefits! Naaaaat!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

it's really extremely disgusting.i would never get into citreon cars even, while,if this is what they want to get, they are exactly success

Guest
wild_fire's picture

ok. I'm staring really, REAlly, REALLY HARD.
oh, wait! i think i see the beef!

wild_fire
Activity Score 91
Peterrr's picture

The worst campaign from this GREAT Agency. It seems a different agency behind...

Peterrr
Activity Score 108
Guest's picture

i didnt get it. can anyone explane!

Guest
Guest's picture

It's difficult to guess the meaning of it. But very different and impressive, that's to say, drawing everyone's attention easily!

Guest
Guest's picture

the image is too attention drawer to be avoided. Impossible to miss. In fact b4 clicking the preview... the message "meat" is speaking louder than "brand"

Guest
SoCH_TO's picture

Totally bad idea !!

these are : Creative Director, Art Director, Copy writer's body thinks who have dead !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Arkadiusz's picture

What you mean "near the car"? What car??? Oh, OK, I see it now...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Wordnerd's picture

The "Look, theres a blue one." idea done in a horrible studip way

Wordnerd
Activity Score 6690
Copywriter
Zeus's picture

que coño es esto?????????

Zeus
Activity Score 906
somewhere
Guest's picture

well... you know them argentenians like their beef... guess this is one of those cultural things.

sorry guys, don't think you'd see this ad in the U.S.

Guest
bayron1989's picture

Esas carnes colgadas tal vez no aporten positivamente a la marca

bayron1989
Guest's picture

Disgusting.

Guest
A stranger abroad's picture

The sides of beef are all I see. Fail.

The idea has been done better for lingerie by Saatchi Auckland recently (bet you did not notice the gorilla), and much better for road safety in the UK (Did you notice the moonwalking bear?). Both of those executions worked b/c you genuinely did not see the 'hidden / not hidden' objects at first glance. Here it is all you can see.

A stranger abroad
Activity Score 427
Copywriter at Singapore
RAM KATE's picture

Naahhhhhhhh. In INDIA try selling this car with this ad. After a while an ad agency would come up with the same concept and the model C3 would be hung as the beef and some other car makers will sell their wares. The copy would be like "Look carefully, this hung Car has tasted blood" or "A bloodless coup".

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Guest's picture

estoy vomitando...bruaaaaaaaaaa...bruaaaaaa!!!!!!!

Guest
dearabby's picture

Ok, that...is gross. It totally makes me not even want to LOOK at the ad, much less want the car. I'm surprised PETA hasn't ripped them a new one.

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

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