Masterpiece Driving

Agency Network: 
February 2019
Citroën: Masterpiece Driving
Citroën Print Ad - Masterpiece Driving


Citroën has recently presented its new Citroen C5 Aircross in Ukraine. We took a test drive and were amazed how smooth Citroen C5 Aircross tackles mixed terrains due to its advanced suspension with progressive hydraulic cushions.

One feels like an artist behind the wheel. This was the inspiration for this artwork based on actual Citroen C5 Aircross tire prints.

Print advertisement created by Havas, Ukraine for Citroën, within the category: Automotive.


Citroën CS Aircross
Suspension with
Progressive Hydraulic Cushions*

Masterpiece driving

Advertising Agency: Havas Worldwide Kiev, Ukraine
Managing Director: Kseniya Morozova
Creative Director: Yuri Babynetz
Art Direction: Dmitry Vliazlo
Head of Design: Michael Golovachko
Photography / Compositing: Andrei Danik
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