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Limited Edition

Agency Network: 
Published/Aired: 
November 2011
Citroën:  Limited Edition
Citroën Print Ad -  Limited Edition

Description

Print advertisement created by Euro RSCG, Italy for Citroën, within the category: Automotive.

Caption

Citroën C1 Accessorize limited edition. Only 500 around.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Mariangela Lacedra
Photographer: Davide Bellocchio
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Highest Rated

stickynotes's picture

An ad for a women's car that looks like it's targeting men.
On the art direction, next to many other things: is it the car that is too small or the ladies that are too tall?

stickynotes
Activity Score 1094
Hadrons's picture

contrived.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Gualcor's picture

Axe?

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Akshay Kuma's picture

Why so many models? I dont get the idea.

Akshay Kuma
Activity Score 38
andylefty's picture

Accesorize is an accesories store. I'm guessing there's 500 with this paint job.

And women like to accesorise; that's why so many women.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mrMagic's picture

Let's play spot the mistake. It is always difficult to photoshop people into scene. But here someone have done couple of really stupid mistakes.

mrMagic
Activity Score 798
Graphic Designer at RES Group
jponino's picture

too easy, first idea, done quickly, lost in execution,... i'm out of phrases to express this is bad for euro rscg

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
NicoCiego's picture

I wish they just capitalize the principle of scarcity on this one.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
balajprasanna's picture

agree with mr.magic

balajprasanna
Activity Score 39
iambusy's picture

messy

iambusy
Activity Score 2219
Copywriter |

busy.

stickynotes's picture

An ad for a women's car that looks like it's targeting men.
On the art direction, next to many other things: is it the car that is too small or the ladies that are too tall?

stickynotes
Activity Score 1094
kleenex's picture

So what girl in the end is finally going to get the car???

kleenex
Activity Score 58657
Web Designer/Developer
kleenex's picture

So what girl in the end is finally going to get the car???

kleenex
Activity Score 58657
Web Designer/Developer
Horsington's picture

CITROEN C1 Accessorize.. Solo 500 essemplari in circulazione
google translator will help ;-) 500 ex only in circulation.. a diamond!
Congrats RSCG Milano :D just brillant! thank you

Horsington
Activity Score 3
Producer/Director at EUROP-ASEAN
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