Agency Network: 
October 2011
Citroën:  Gorilla


Print advertisement created by NEW360, Brazil for Citroën, within the category: Automotive.


Citroën Jumper Minibus. Fits everything you really care for.

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director / Copywriter: Juliana Uchôa
Art Director / Illustrator: Gustavo Leite
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kleenex's picture

I am just not really seeing a quality concept here....

Activity Score 58777
Web Designer/Developer
Taylormade's picture

I wouldn't be surprised to see this campaign in some big award shows. Nice Art Direction. Interesting way to communicate space. (I personally would have preferred if it weren't always a stomach though.)

Activity Score 406
LenaGoia's picture

But it's not a stomach, it's the shape of the minibus (with a cliff inside so that the girl can jump-Citroen Jumper) :D

Activity Score 11
Taylormade's picture

The other two executions are stomachs, so I guess I lumped this one in. But you're right, King Kong never ate the woman. Thanks. Now that it's not a stomach, I don't really get what it's saying. I was never into the idea/thinking that much, but I could still see people awarding the art direction.

Activity Score 406
atb2005's picture

Now these ads are even dumber than the Ducati ads. Ok, maybe they are equally dumb. We must be celebrating Dumb Advertising this week on aotw. I don't recall another time when so many dumb ads were posted in a single week.

Activity Score 13547
Troll's picture

I completely agree with you. This has been the worst display of creative work I have ever seen on a site.
Makes you appreciate the sites that cherry-pick and protect our eyes.
Maybe Ivan should start implementing some quality control.

Activity Score 672
Copywriter |


stewart76's picture

It´s a hole at KK?

Activity Score 234
Yarp's picture

Uhmm?? What??...I mean I get what were theyre trying to do, but I dont see how the visual was supposed to accomplish it.

Activity Score 385
Copywriter at Freelance
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