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Citroën shakes Les Echos

Agency Network: 
Published/Aired: 
March 2014
Citroën:  Citroën shakes Les Echos
Citroën Print Ad -  Citroën shakes Les Echos

Description

On March 26th 2014, the daily French newspaper "Les Echos" shaked for the new Citroën C5 CrossTourer, illustrating the tremors when driving your car. With its new suspensions Hydractive III+ and its Intelligent Traction Control, the tremors won't spoil your reading!

Print advertisement created by Havas, France for Citroën, within the category: Automotive.

Caption

Launching the new Citroën C5 CrossTourer.
Don't let the tremors spoil your reading.

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Highest Rated

damnson's picture

Cool.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Cool.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Did the front cover open up to a double page spread of the Citroen ad? If it didn't, perhaps they could have added the name/brand of the product to that small ad space for greater clarity. Nice idea regardless.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
kleenex's picture

love the idea.

kleenex
Activity Score 58721
Web Designer/Developer
Spiderbry's picture

A car to read? I don't know...
Nice idea but maybe not for cars

Spiderbry
Activity Score 70
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