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mlapoint's picture

very nice. i think the visual contradicting the headline works in this instance.

Activity Score 47
Art Director |

PasifromHelsinki's picture

Wow. This is nice. Monga, almost like "many" in swedish. But the meaning for "gorilla woman" was a big (and a bit dirty) surprise. Check the link if you dare

Activity Score 9
Copywriter |

I love this business!

henriquepinheiro's picture


Activity Score 14
Art Director
Vege Pop's picture

My gosh, that's gross!

Vege Pop
Activity Score 84
Art Director
shaft_drive's picture

that has got to be the freakiest thing i ever heard of.

Activity Score 273
Creative Director
PaulyG_fill in the blank's picture

also known as the Abe Lincoln.

PaulyG_fill in ...
Activity Score 1148
unaided's picture

Very difficult category to do something original. For some reason, most of the time, this product takes creative to "let's shave something that is usually hairy or let's shave someone famous for his/her facial hair". Good art direction,though.

Activity Score 28
JUANcho's picture

I like...

Activity Score 50
Graphic Designer
Umlaut's picture

I li-ike very much - she's my sii-ster


Activity Score 199
Creative Director |


jonft's picture

gd for poker card design

Activity Score 264
Creative Director |


Rog's picture

Created by men
Written by men
Laughed at by men
...for women?


Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Yokel's picture

Let's ask the women ...

Activity Score 604
Art Director
ellehcimeo's picture

You asked: I highly doubt that this disposable razor was able to shave the gorilla woman. This ad would not convince me to buy the product.
I do think it was gratuitous to show her naked, there really was no need. It would have been funnier if they would have left a furry bikini top and bottom on her.

Activity Score 3376
Art Director
rodrift's picture

c'mon... it's not even a real picture. It's rather an illustration.

nice ad

Activity Score 21
Creative Director
JamurPutih's picture

i agree with you
i don't know if you want to communicate with women, and you show a naked woman?

well...i dont buy any product with any open dick in the advertisement...

Activity Score 263
Art Director |

end of joy, enjoy

SilentLucidity's picture

Haha, very good point JamurPutih! I would never buy such a product. When I look at such a poster, why on earth would I think that it's a womans' product? You never advertise womens products with a nude woman on the cover! I would have thought it was an odd condom ad if i hadn't read what was written. (But apart from that..very funny..:P)

Activity Score 10
laylowmoe's picture

Clearly, none of you - not even the one claiming to be a woman - has ever even flipped through a women's magazine.

Ads for women's products featured nude women ALL THE TIME.

Activity Score 328
ellehcimeo's picture

I am more woman than you could ever hope to handle.

I never said that ads like this don't exist, that women aren't featured nude in magazines. Get your facts straight before you get all trigger happy, cowboy. We are all allowed our opinions. Mine is that it is gratuitous and unnecessary. And highly unlikely that this disposable razor could achieve this kind of result if the woman shown were indeed previously a gorilla.

Activity Score 3376
Art Director
Guest's picture

I don't like Bic's razor advertisements that I'm seeing these days. I also feel that its gratuitous and simply pushes sex into media where it doesn't belong. Just because society is already saturated with these sort's of sexualized campaigns, doesn't make this one OK. Bic to me doesn't even seem like a boundary-pushy, edgy company. My original impression of them was that they were reputable, family-friendly, and basic.

I have created a petition against one of the Bic ladies razors advertisements that is posted in my town- please check it out if you're interested. I expect to get a bit of flack from this group because the poster I'm petitioning doesn't even include nudity.

But for those who do agree, I would greatly appreciate your support and spreading of this petition.

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