Description
Print advertisement created by Leagas Delaney, United Kingdom for CineGlobe, within the category: Recreation, Leisure.
Creative Director: Nigel Roberts
Copywriters: Adam Arber, Adam Rimmer
Art Directors: Chris Felstead, Pete Davies
Account Director: Remi Rasenberg
Agency Producer: Julia Parry
Photographer: David Gill
Designers: Rob Petrie, Simon Toy
I just do not think this is selling me a sci-fi movie though.
what a sweet way to meet, it's down to chemistry after all :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
what exactly is this festival? (besides being incredibly boring)
People are entitled to their opinions. For example, I think this is a formulaic A+B / visual pun ad that lacks any form of real insight for a chip shop / dogwalker client.
A couple problems with this campaign. The film festival is not a science fiction film festival. It is a short film festival. Science fiction is only 1 of 37 categories. So this is not an accurate depiction. Aside from that, there's a slight disconnect between science and science fiction. This campaign is showing the old science that we know from grade school. Whereas science fiction is about the future and the unknown. But that's the lesser of the problems here.
It's okay. But as someone said before: "too easy".
Moreover I agree with @vote4pedro: it does not exactly describe the festival. It's a good one-off for award-shows. Not more.
Just because it's easy, predictable and A+B, doesn't mean it doesn't work. Looks good to me.
Chemistry has always been been a mystery for me... anyways... i checked the 'periodic table' and now the ads seems brilliant.
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