Galapagos

Campaign
Agency Network: 
Published/Aired: 
March 2011
Like
49
Views
4677
Cine las Américas:  Galapagos

Description

Print advertisement created by Latinworks, United States for Cine las Américas, within the category: Recreation, Leisure.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Oso Hernández, Norbi Zylberberg
Art Directors: Víctor Rojas González, Cora Pérez Fernández
Copywriter: Gloria Gutiérrez, Rodrigo Rothschild
Account Manager: Christy Kranik
Production Manager: Stephen Grill
Log in or register to post comments
HellFish's picture

Sorry, but this visual is done.

HellFish
Activity Score 185
Copywriter
abake's picture

Oh wow, yeah, 'cause misery and violence are the big picture of latin america... right, now that makes me want to go watch movies!

abake
Activity Score 1262
RMG Connect Colombia
Billoughsby's picture

I think they're trying to convey 'Something more real' or 'Not your typical phony baloney film festival of Hollywood hopeful indies churning derivative dreck in hopes of hitting the distribution jackpot'.

It communicates that point effectively, although has been done before, yep.

Billoughsby
Activity Score 5160
Art Director |

That's it.

AKesseli's picture

I dig them. Half the comments on here are saying things have already been done. New take on an old idea - it's good. The majority of consumers don't remember every ad they see.

AKesseli
Activity Score 210
Boston University
Billoughsby's picture

Good point.

And as everything has been done before anyway, it's unrealistic to expect something brand new every time out. Why do we not concede how impossible that is?

Billoughsby
Activity Score 5160
Art Director |

That's it.

Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
everartz's picture

this reminds me of the Times campaign knowing its targeting a different area

everartz
Activity Score 7613
Art Director |

| everartz |

krautland's picture

wow. not too shabby. (no pun...oh, who am I kidding)

krautland
Activity Score 3214
Art Director at erm... no calls please.
rlopera's picture

What's the connection between violence and puberty with Latin American Film???... This is worst than done... it is the biggest cliche ever !!... Latin America = Puberty / Violence.... This is a very American (Gringo) way of thinking.
I mean.. The concept is very good and I think that it is big enough to come out with a lot of executions with out show the typical sad images of LATAM.

rlopera
Activity Score 20
Art Director at Y&R
Billoughsby's picture

Where is the violence, though? Poverty, yes. People dressed in less than Saks 5th Avenue, on a boat that should have been sold for salvage 50 years ago, sure. But violence? I'm not seeing that.

Billoughsby
Activity Score 5160
Art Director |

That's it.

rlopera's picture

Here is the violence

http://adsoftheworld.com/media/print/cine_las_americas_guadalupe

I was talking about the campaign.

In that ad they're using a typical image of a latin american gang.

rlopera
Activity Score 20
Art Director at Y&R
ace85le's picture

nice composition!!!!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Advertisement
Featured Content

Latest Collections

Advertisement