Much Bigger Madhatter

Agency Network: 
July 2013
Cine Colombia:  Much Bigger Madhatter
Cine Colombia Print Ad -  Much Bigger Madhatter

Also From This Campaign


Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Print advertisement created by TBWA, Colombia for Cine Colombia, within the category: Recreation, Leisure.


Mega Sala cineco, much bigger movies.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
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certaintly's picture

my guess is they thought of the execution first (or probably found this big hat, tiny people idea on some creative site), then slapped a logo on it.. considering it only works with hats

Activity Score 3984
morse's picture

Cool campaign.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Concept winner.

Activity Score 58777
Web Designer/Developer
monoliz's picture

why only hats?? why not other attributes and symbols of movies? i find first comment pretty reasonable
idea is great, they used it and killed it

Activity Score 1304
salil.sharma's picture

peerty nice

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

driving's picture

good execution, bad idea

Activity Score 427
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2021-07-13 05:44