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Cinderella

Published/Aired: 
August 2007
 Cinderella
 Cinderella

Description

Caption

Melissa bedtime stories

Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho
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Highest Rated

sold's picture

the execution and the art is GREAT!!
but i am wondering what is the product...
on this one: a shoe maybe?

sold
Activity Score 3379
Copywriter
Algareto's picture

I love these ads! Awesome execution! Awesome retouching! Must have been one hell of a job btw

Algareto
Activity Score 216
Graphic Designer
sold's picture

the execution and the art is GREAT!!
but i am wondering what is the product...
on this one: a shoe maybe?

sold
Activity Score 3379
Copywriter
Algareto's picture

I agree. Im not sure about what is the product. But the art direction is truly excellent

Algareto
Activity Score 216
Graphic Designer
Jean_BR's picture

melissa = shoe brand in brazil

Jean_BR
Activity Score 48

// Advertising is beautiful

Andal's picture

Wow!...this a really nice campaing...man, great photo and retouch...btw, i think the product is girl shoes.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

Gigolo's picture

Not really shoes, but Melissa.
A very famous "plastic shoe".
It's so famous that the name of the brand is used to define the product itself, even the ones of another brands.

Gigolo
wendy0809's picture

Excellent execution not talking about the brand but the art direction.

wendy0809
Activity Score 88
Art Director at Art Director
Laurent's picture

i presume Melissa is a well-enough known brand in brazil not to have to give more emphasis to the shoes, therefore this is absolutely beautiful. a big round of applause for the guys who figured these out and executed them.

Laurent
Activity Score 279
General Manager at White Rabbit
ManchuChanchu's picture

Hey are u sure this is a shoe brand? From the looks of it I assumed Melissa is a lingerie brand!

ManchuChanchu
Activity Score 701
Art Director
partho sengupta's picture

simply great!..to get something like this from the scribble pad to Adsoftheworld!!..truly a great effort.

partho sengupta
Guy's picture

Is the prince just out of rehab? But a very well executed campaign

Guy
Beatboxer's picture

Notice the Hi-Tech Speakers in Cinderella's ride...

Pimp my carriage!

Like everyone said, wonderful art direction on the all of the ads!

Beatboxer
Activity Score 1517
Copywriter
Guestschmest's picture

She's offically been pimped!

Guestschmest
itch's picture

i love the art direction in this campaign!!!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Felipe Chacon's picture

Perfect Art Direction!

Felipe Chacon
Lisboa's picture

Who's the guy in the window?

Lisboa
yep's picture

la dirección de arte es cosa de locos.

yep
Activity Score 50
Art Director
thomas8's picture

what's all d fairy tales about.

thomas8
Activity Score 8
Photographer at studio |

roachtrap

yep's picture

En Colombia, cosa de locos se refiere a algo fantastico, inimaginable. Por favor no lo entienda de otra manera. Para decirlo en tono de cliente..."Esta muy bonito"

yep
Activity Score 50
Art Director
Gaya J's picture

The logo has ruined it though!

Gaya J
Activity Score 7
Photographer
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