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Wrench

Campaign
Agency Network: 
Published/Aired: 
August 2008
Cigar Factory:  Wrench

Description

Print advertisement created by Hook, United States for Cigar Factory, within the category: Industrial, Agriculture.

Caption

Construction has begun.

Advertising Agency: Hook, Charleston, USA
Creative Director: Brady Waggoner
Art Director: Jason Johnson
Copywriter: Tom Jeffrey
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Highest Rated

Guest's picture

Guess it works for someone who knows about the construction already...
Like a reminder :)

Guest
everartz's picture

i see this is pretty much straight in the face, and i feel that the creatives wanted to come up with a nice ad only that lacks a twist.. im in favor of the art anyway...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

TRICKY's picture

so what?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Ivancette's picture

this is very poor campain, its old fashion, no concept, the idea feels like student work, things that are truely irrelevant, cigars that are tools? its horrible

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

bad

Guest
SandMan69's picture

You don't pull on Superman's cape, you don't spit into the wind, you don't grab the mask of the Lone Ranger and you don't make a cigar factory with cigars.

I'm not even going to try and be "constructive" here.

This ad sucks.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

wow is this bad. Not only the bad visual twist. I thought it was an ad for a cigar, and not until I read the copy did I realize it was for lofts. Then I realized that idea was bad, too.

Not only is this a first year approach, but the CD must be 1st year, too, to approve it. Have some standards and push the people below you. Hence, your job title.

Guest
Guest's picture

Guess it works for someone who knows about the construction already...
Like a reminder :)

Guest
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