Description
Print advertisement created by Hook, United States for Cigar Factory, within the category: Industrial, Agriculture.
Construction has begun.
Creative Director: Brady Waggoner
Art Director: Jason Johnson
Copywriter: Tom Jeffrey
i see this is pretty much straight in the face, and i feel that the creatives wanted to come up with a nice ad only that lacks a twist.. im in favor of the art anyway...
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Everartz
| everartz |
so what?
The man who stops advertising to save money is like the man who stops the clock to save time
this is very poor campain, its old fashion, no concept, the idea feels like student work, things that are truely irrelevant, cigars that are tools? its horrible
El que sabe, sabe arte. El que no, es redactor.

bad
You don't pull on Superman's cape, you don't spit into the wind, you don't grab the mask of the Lone Ranger and you don't make a cigar factory with cigars.
I'm not even going to try and be "constructive" here.
This ad sucks.
"stay low, move fast"
Doin' it for the points

wow is this bad. Not only the bad visual twist. I thought it was an ad for a cigar, and not until I read the copy did I realize it was for lofts. Then I realized that idea was bad, too.
Not only is this a first year approach, but the CD must be 1st year, too, to approve it. Have some standards and push the people below you. Hence, your job title.

Guess it works for someone who knows about the construction already...
Like a reminder :)