Gym

Campaign
Agency Network: 
Published/Aired: 
January 2009
Ciba:  Gym

Description

Print advertisement created by Saatchi & Saatchi, Switzerland for Ciba, within the category: Personal Accessories.

Caption

Say it with your eyes.
For your free trial ask your optician today or visit wearlenses.ch

Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Julien de Preux, Matt Smith, Philippe Schwaar
Copywriter: Derek Green
Illustrator: 3D Th1ng
Photographer: Frank p. Wartenberg
Account Manager: Sophie Halpérin
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DarkSide's picture

Very good insight.
Lousy Idea.

DarkSide
Activity Score 1060
Other
Damon Hakim's picture

good insight indeed

Damon Hakim
Activity Score 23

damonhakim.wordpress.com | The easy way to learn branding

Guest's picture

enough we with the eyes!

Guest
Guest's picture

enough with the eyes plzzzzzzzzzz

Guest
Guest's picture

second round. first last year.

Guest
Guest's picture

v. low...

Guest
Guest's picture

i really like the ideea behind, but i belive the execution would have been better without the eye caracters - the potography and the cut tells the story

Guest
Guest's picture

At first I thought the eyes were fighting. Looks like the guy is about to pull a Chris Brown. Could have been executed better in my opinion. Also, the lighting around his shoulders and head annoys me. Photoshop that shit out.

Guest
alnore's picture

'Looks like the guy is about to pull a Chris Brown"

ha!

alnore
Activity Score 212
freelance |

all balls, no brains

maashookshee's picture

GREAT ONE .. RESPECT

maashookshee
Activity Score 408
graphicdesigner. at focus advertising
Guest's picture

wtf?

Guest
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