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Romans

Campaign
Agency Network: 
Published/Aired: 
June 2008
Cia de Bolso:  Romans

Description

Print advertisement created by BBDO, Brazil for Cia de Bolso, within the category: Media.

Caption

Pocket Book Collection. The best of literature, in your pocket.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser's Supervisor: Joana Fernandes
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bate_palmas's picture

Muito, muito bom. Parabems ALMAP!

axe'

bate_palmas
Activity Score 1479
Crisp One's picture

Props to Brazil, you guys can think in layers like a mofo.

Crisp One
Activity Score 2005
Other at New York
Prof's picture

Maybe it shouldnt be just one "Pocket Object" but a couple more, giving it a more crowded or "pockety" feeling. Like a phone, couple coins, tissue...

Prof
Activity Score 1449
Copywriter |

Quite really.

seba-romero's picture

May be... but it is certainly not wrong the way it is right now. :)
I love it.

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
jmscarane's picture

I agree; just one more wouldn't hurt.

jmscarane
Activity Score 48
SandMan69's picture

Very nice. My one reservation is that the image doesn't feel like a pocket enough.

My first reaction was "Giant lighter?"

Still like the idea.

Love classical painting, The Oath of the Horatii is my favourite piece....ever.

(I know this isn't it, I'm just saying is all)

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

vidya.shankaran's picture

Totally agree with you....!!!

vidya.shankaran
Activity Score 724
Nthngmn's picture

I love the candy/che one. looks great.

Nthngmn
Activity Score 626
Art Director
lchiesi's picture

I'm not saying this is a copy or anything, but the pocket idea has already been done.

http://adsoftheworld.com/media/print/club_de_lectores_de_el_mercurio_p...

Anyway, nice Art Directed campaign

lchiesi
Activity Score 128
Copywriter
Silverinha's picture

Do you know Brah?

That's all I have to say.

Great campaign.

Silverinha
Activity Score 65
Pianista
copywriter.txt's picture

So, what are you trying to say?

copywriter.txt
Activity Score 828
Copywriter
lchiesi's picture

hmmm, im trying to say AlmapBBDO definitely didn't copy, but the "idea" or "solution" has already been done for another product.

Nothing to get all grumpy about (that's due to other posts i read).

It's still a great campaing.

BTW Sylverinha, im sorry but i really dont know what does that mean.

lchiesi
Activity Score 128
Copywriter
copywriter.txt's picture

Okay, i see your point and i share the same opinion.

An agency with 7 lions and 24 shortlists in press don't need to copy anyone.

copywriter.txt
Activity Score 828
Copywriter
theanc's picture

And didn't need a Lion to such an average work. But well, how would they try to be agency of the year without winning some suspicious Lions.
This campaign is a shame.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

monicamexico's picture

Dumb.

monicamexico
Activity Score 830
Age's picture

Gold in Cannes. Always Almap.

Age
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
Ryan101's picture

No doubt first idea. But it works.

Ryan101
Activity Score 16
marketeer
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