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Dzsoi's picture

There is no copy on this. Put your 'safe car award' on the print to make sense. No such awards recently for Chrysler? Then... wait with this until you get one!

Dzsoi
Activity Score 8603
Copywriter
jackal hunts's picture

Liked the art work and copy:)

jackal hunts
Activity Score 325
Copywriter at India
capywriter's picture

Then maybe you can explain this? What is it telling us? That it's a safe car, in a paper world? The copy isn't even on the ad...

capywriter
Activity Score 5513
Copywriter at Freelance
Itsmrme's picture

Yeah I don't get the benefit. I like the art work though.

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
Hiperion's picture

Not clear. Bad copy.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
attitude's picture

you could say the real deal in a fake world ,but accually why every time its made of paper ,why the world is paper?

attitude
Activity Score 2
gioborde's picture

I guess theyre reffering to the newspaper, magazines, and so on.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

alejulimaty's picture

you´re just showing what you´re saying, and it´s not that good

alejulimaty
Activity Score 840
brother buenos aires
jonathanpeck's picture

Huh?

jonathanpeck
Activity Score 19
Hibon's picture

What is the idea behind the ad ? Chrysler 300 is a stronger car in a paper world ? ... huh ?????

Hibon
Activity Score 3734

Simple ideas are the best !

tamils's picture

i think ,that will give the feeling of the real world while u driving chrysler in paper world too...real comes while u ride.........good work....

tamils
Activity Score 202
velammal college of management
shahidali's picture

I think its saying that compared to christler, the surrounding is like a papermade world, fragile and transitory, whereas christler is strong and permanent. The artwork doesn't contain the copy, its in the name of the artwork. It should have been incorporated in the artwork.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Dzsoi's picture

There is no copy on this. Put your 'safe car award' on the print to make sense. No such awards recently for Chrysler? Then... wait with this until you get one!

Dzsoi
Activity Score 8603
Copywriter
rolling.stone's picture

classical look

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

raavigeorgian's picture

really good art direction

raavigeorgian
Activity Score 2444
Art Director at New Delhi
dthlb72's picture

Nice but what's with the ads nowadays being colorless?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
POWER BOY's picture

GOOD

POWER BOY
Activity Score 40
Guest's picture

i like it
it's mean every car is a paper accept this car "strong, safety and so on ...!

Guest
Guest's picture

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Guest
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