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Rock baby

Agency Network: 
Published/Aired: 
December 2009
Chronicart:  Rock baby
Chronicart Print Ad -  Rock baby

Description

Print advertisement created by FCB, France for Chronicart, within the category: Media.

Caption

Who are the stars of tomorrow?

Advertising Agency: Draft FCB, Paris, France
Creative Director: Xavier Beauregard
Art Directors / Copywriters: Nicolas Hurez, Céline Artigau
Photographer: Yann Le Pape
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Highest Rated

Guest's picture

This ad isn't great, but disco monkey your idea is horrific

Guest
Guest's picture

A onda agora é fazer anúncio com "criança adulta"?

Guest
remotedt's picture

looks like bubur should get some credit on this "idea"

remotedt
Activity Score 92
graphic designer
Billoughsby's picture

It's the over-Photoshopped fishing babies all over again. Why is this even here?

Billoughsby
Activity Score 5154
Art Director |

That's it.

elyoshiro's picture

again, and again,

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

sirvan's picture

babies are the new scrabble ;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TommyO's picture

That is so sad.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

I would share my Kleenex with you if you want to...my 'special friend'

Guest
atb2005's picture

For once, I agree with Mr Sirvan.

atb2005
Activity Score 13557
Guest's picture

looks like pete doherty when a baby..

Guest
Cheerriiee's picture

Looks like Pete Doherty when a baby...

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

They should ban using babies in advertisements.

Guest
dollypoppin's picture

Agree! Especially on an ad like this.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Casting must be cheaper!!!!

Guest
joelapompe's picture

Baby looking like an adult... how original!!!!

joelapompe
Activity Score 3952
SandMan69's picture

That drunk baby hardly looks like a star. This is a silly, irresponsible ad with very little weight to the concept. What about a slightly older child drawing at a desk at home, the camera is looking down onto the page over their shoulder. Instead of crayon drawings we see "set list" written at the top and a list of nursery rhymes on the page. In the corner of the shot we see a toy violin/guitar/whatever. You can drop the line "who are the stars of tomorrow?". That would have been better.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

i got before...

Guest
Guest's picture

What is "not funny" is that with all the stupid laws in France they don't ban this ad..." the baby as no security belt" !!!!!! (they have done for less)

Guest
AmOgodzzz's picture

Banning things is stupid. What are you all, socialists?

However, using babies in ads is probably the most cliche, cop-out, overused technique in advertising.
I didn't think the chocolate ads with the drunk-looking babies were any good either, but the folks at Cannes beg to differ.

Using babies in ads should go the way of the Swiss Army knife and other dumb advertising cliches.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
SandMan69's picture

Well said.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Anonymous Author's picture

Wasted babies. Sheesh.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

This ad isn't great, but disco monkey your idea is horrific

Guest
Guest's picture
Guest
Guest's picture

Whah!! All of you. Whahhh!! I'm not saying this ad is great, or even good, but stop with your "this is irresponsible" whining.

And Disco, I feel bad for your agency if you're the art director... That's the fluffiest, most generic concept I've heard in a long time.

Guest
Billoughsby's picture

"Waaa" implies childish complaining, but there's nothing immature or trivial about the complaints made against this. Moreover, it's crappy advertising as you basically admit yourself. What's the point in playing devil's advocate for junk?

Billoughsby
Activity Score 5154
Art Director |

That's it.

SandMan69's picture

Wait a second, I'm wrong for not wanting to depict success, whether future or present, as a byproduct of being a wasted asshole? You do it your way and I'll do it mine. I'm happy with what I do because I can sleep at night.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

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