Agency Network: 
June 2008
Christian Radio Shock 105.3 FM:  Hold


Print advertisement created by BBDO, Guatemala for Christian Radio Shock 105.3 FM, within the category: Media.


'I want to hold your hand' Lennon sang it for the first time 45 years ago. Jesus has been saying it for over 2000.
There's very good music and music that is very good.

Advertising Agency: BBDO Guatemala
Creative Director / Copywriter: Victor Garcia
Art Director: Mario Guerra
Producer: Raul Pineda
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Marcela Cáceres's picture

Paul sings it!!
But I like the other ones

Marcela Cáceres
Activity Score 108
ricklongo's picture

Both of them do, actually. Although lennon sings the main vocals in the verse, and Paul does the high-pitch work.

Activity Score 1244
Marcela Cáceres's picture

I just realized that I kept singing "I saw her standing there" haha You are right on this one

Marcela Cáceres
Activity Score 108
macu's picture

OMG I really like it !!

Activity Score 14
Fabio Eymael's picture

Is it a gospel FM Radio?

Fabio Eymael
Activity Score 189
Mart Pet Comunicação - Advertising Agency
devon_connax's picture

maybe, at least thats what it feels like...if so, then why the references to non-gospel songs? nto working for me, and the phrase at the end just isnt clear...they need a better copy

Activity Score 30
Publicitary Design
jencaldwell's picture

yes i think is a gospel fm

Activity Score 8
Copywriter |


StuartLittle's picture

Excellent typo campaign

Activity Score 466
Absolut M's picture

uhmmm religious radio?

Absolut M
Activity Score 1069
Marketing Manager
Guest's picture

So having no creativity of your own you feel it's okay to use others. Great moral stance. Oh, and Jesus hasn't said anything in two thousand years.

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