Published/Aired: 
July 2009
Christchurch Women's Refuge:  Slap
Christchurch Women's Refuge Print Ad -  Slap

Description

Caption

The path to domestic violence happens one step at a time. Many women in violent relationships don't know when they're in one. If this sounds like you, phone 0800 1REFUGE. All calls are strictly confidential.

Advertising Agency: HooperNagel, Auckland, New Zealand
Art Director / Copywriter: Jonathan Horner
Art Director: Will Farmer
Typographers: Geoff Francis, Ben Fraser
Retoucher: Brent Backhouse
Photographer: Jeremy Blincoe
Foam model: Brent Backhouse, Jonathan Horner, Will Farmer
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Neatonido's picture

I don't get the scenery. Also, I think it was the start to a cool idea, but not perfected.

Neatonido
Activity Score 78
Copywriter at Launch Agency
.-_'s picture

Why does it feel like I have seen these or something really similar before?

.-_
Activity Score 95
Copywriter
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