Chopper

Published/Aired: 
June 2007
 Chopper
 Chopper

Description

Caption

Your donations are our ammunition.

Advertising Agency, City: McCann Erickson, Sao Paulo, Brazil
Executive Creative Director: Adriana Cury
Creative Directors: Adriana Cury
Copywriter: Marcelo Padoca
Art Director: Fernando Reis
Photographer: Zarella Neto
Producers: Jorge Gaglioni, Marcelo Pinto
Account Supervisor: Fernanda Costa
Advertiser's Supervisor: Dirceu Lemos
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Highest Rated

hang-the-dj's picture

Yeah, it's pretty 'out there' for the category, which I suppose is why it won a lion.
Not much of a showing at Cannes by the Aussies this year Rog, what happened?

hang-the-dj
Activity Score 1262
Copywriter
creative420's picture

Nice. Tough to do but poor execution.

creative420
Activity Score 279
Copywriter
mlapoint's picture

poor execution??!?!?!?!??!?!?!?!!

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

Spanky's picture

the photography is pretty bad.

Spanky
Activity Score 4895
Other
tikko's picture

very nice

tikko
Activity Score 48
Copywriter
mlapoint's picture

i love this ad.

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

hang-the-dj's picture

This is cute, I like it.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Ammunition?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

'Army' pun.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Culling street kids again?

Guess I'm not used to humour in Slavos ads! ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Yeah, it's pretty 'out there' for the category, which I suppose is why it won a lion.
Not much of a showing at Cannes by the Aussies this year Rog, what happened?

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

We need inspiration.
Ruddy should do the trick. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Inspiration or better scamming abilities?
I dunno, a lot of the Cannes work seemed very familiar and scammy to me this year, I suppose some agencies have lots of dollars for their award kitty and some don't (like mine).

Rudd as inspiration?
Can we be that desperate?

hang-the-dj
Activity Score 1262
Copywriter
Ad Junkie At Large's picture

thats so little rascals

Ad Junkie At Large
Activity Score 554
Art Director
itch's picture

i like the idea! nice ad!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

liar's picture

that chair looks cosy though...

liar
Activity Score 384
Other
mtv_vgraphics's picture

My mind is flying

mtv_vgraphics
Activity Score 24
Graphic Designer |

no Rules, no Limits, only Situations

Maxwedge's picture

An agency turned that out? Fun idea and maybe its suppose to look cheapo, but no Lion,...Orangutan maybe.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

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